We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.   

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.   

This role manages day-to-day operations of the marketing technology portfolio, including the integration, maintenance, adoption and advancement of technology. The role will partner with IT, marketing, sales, product and legal teams to fulfill this responsibility. This role acts as an internal consultant to marketing leaders who use technology to address their objectives and priorities and ensure alignment of technology enhancement and acquisition with business objectives.   

Position Description:

Articulate business needs to inform marketing technology vision, strategy, and roadmap

Promote the adoption and utilization of the Marketing organization’s current technology

Coordinate with global technology services team to document marketing systems architecture and assess marketing system capabilities

Develop and support plans to ensure data and process integration of systems that support key marketing processes

Outline marketing technology roles and responsibilities and evaluating the skills and process required to effectively leverage technology

Ensure understanding of end-to-end marketing processes and supporting systems

Hands on support for front-end personalization experiences

Leverage marketing performance data to provide infrastructure consulting to marketing leaders

Prioritize, sequence, and manage implementation and enhancement projects according to resource availability and timelines

Drive continuous improvement initiatives to meet changing marketing and business priorities

Deliver effective change management and communications for technology implementation and process reengineering within marketing

Advocates for marketing technology needs to IT

Contributes to process and data governance initiatives to ensure technology management aligns with key governance standards

Gathers and disseminates internal and external marketing technology standard methodologies    

Knowledge/Skills/Experience:

BA or BS required, preferably in computer science or information technology

Experience with Salesforce, especially Marketing Cloud

Seven or more years of marketing technology experience in an operations or digital marketing leadership role

Demonstrated technical skills, including authoring and debugging advanced javascript, MySQL, AMPscript, HTML and CSS

Experience leading, managing, and coaching teams

Technology project management experience, including the rollout of related applications (e.g., MAP, MRM, SFA) to sales and marketing audiences is desirable

Deep understanding of marketing technologies (e.g., CRM, SFA, CMS) and web, advertising, data, and e-commerce systems

Successful track record of delivering technology solutions on time, on budget, and able to deliver measurable results

Experience with lead management process creation, delivery, and monitoring is desirable

Strong experience developing user training, and measuring and improving adoption

Digital marketing/field marketing experience is desirable

Experience leading technology development projects is desirable

Consulting experience is a plus!    

Organizational Interlocks

Marketing Leadership Team

All internal marketing functions

Other Supporting functions like IT, Sales Operations, Product Management, Finance, Procurement and Legal    

Technologies Supporting the Role

Marketing resource management (MRM)

Project and portfolio management

Process mapping and simulation

Customer journey mapping

Salesforce Sales, Services, Marketing Cloud and Personalization systems

Business intelligence

API management

Content management system (CMS)   

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.   

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.    

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.