Your Impact
The principle purpose of the Sr Manager Paid Media is to manage a team of responsible for planning, implementation, and optimization of paid digital advertising marketing campaigns across multiple customer segments with an enterprise lens. The Sr Manager Paid Media will work alongside a team of direct reports to execute all paid media efforts including campaign ideation, setup, optimization, testing, and analysis. The Sr Manager Paid Media will be responsible for delivering connectivity across platforms within the channel, and will formulate campaign strategy, research keywords, targeting data, campaigns, potential vendor partners, and competitive activity to craft effective digital marketing programs. To accomplish this, the Sr Manager Paid Media must have knowledge and experience in the ever-changing digital media ecosystem and a deep understanding of retail/merchant organizations to ensure our campaigns are directed at priority categories. The Sr Manager must ensure they collaborate across marketing to boost and complement priorities of the enterprise and keep a constant focus on the business rhythm to always optimize. The individual must also be able to lead effectively in a global environment, analyze complex data sets to identify target audience opportunities, forecast results and budget expectations. The Sr Manager Paid Media works closely with the Lowe's Media Planning, Merchandising Marketing, Marketing Operations, Data & Analytics, eCommerce, and IT teams to align plans to maximize advertising efforts against total business objectives and priorities within their area of focus.
What you will do
Required Qualifications:
Bachelor's Degree Business, Marketing, Communications or Related Field and 8-10 Years 8 years Marketing, Media or Related Field5-7 Years 5 years Proven demonstration of delivering digital marketing campaigns1-2 Years 2 years Leadership experiencePreferred Qualifications:
Master's Degree Business, Marketing, Communications or Related Field5-7 Years 5 years Retail experience5-7 Years 5 years Agency experienceAbout Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.