Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America’s number one shapewear brand; and Bali, America’s number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. 

 

The role of the Sr. Manager of Product Merchandising is to own the development and implement the product strategy in alignment with Hanes growth team brand strategy. The role is responsible for directing a team that drives the conception and development of Hanes apparel product lines while achieving both short and long-term goals inclusive of aggressive revenue and profit growth and share growth all while embracing a “challenger brand” mindset, overseeing Omni-Channel product segmentation as well. The Sr. Manager will apply their thorough market knowledge including consumer muses, competitive knowledge, market place trends and working cross-functionally to deliver on strategies and objectives. This role has P&L responsibility as it is accountable for hitting and exceeding standard gross margin targets. The Sr. Manager will work in close collaboration and use their strong influence skills to effectively work with cross functional departments, specifically design, product development, sourcing, manufacturing, sales, consumer insights, marketing communications, DTC, global merchandising, finance and internal manufacturing. The Sr. Manager will work with leadership and be accountable for standard gross profit, life-cycle management, S&OP input, SKU productivity and overall assortment framework planning responsibilities for all apparel product lines which services a critical account base: Amazon, MTDS, E-Comm, DTC, Clubs and offprice.

 

Responsibilities

Responsible for managing margin aspects of the P&L through a direct and cross-functional team. Leads the development and implementation of the apparel strategy. Leads all gender conceptualization, initiation, merchandising, and product development processes from request through to launch and beyond, including costing and quality evaluation process. Leads the assortment and product conception through the use of framework plans, market and competition analyses, product life-cycle management, sales and customer feedback, gender and channel differentiation requirements as well as efficient SKU/volume plans. Drives and monitors the development of relevant process steps and timelines with consideration of the go-to-market status and key milestones. Embraces and operationalizes new and innovative ways of working including 3D, virtual product, digital showrooms. Ensures product ranges meet our sustainability objectives. Builds meaningful relationships with other regional offices and functions to drive fabric platforms, innovation product consistency and centers of excellence. Leads team to analyze and implement omni-channel product strategies specific to Amazon and .com businesses that capture the consumer needs and drive incremental sales Leads product line briefing through close co-operation with product design & innovation. Collaborates with design and other marketing areas regarding key topics, design, trend, and color concepts, reports and communication. Collaborates with product development and sourcing to select vendors that achieve enable target gross profit achievements and sustainability goals. Collaborate with design and product development partners to meet costing targets on all products developed, including seasonally. Ensure the successful implementation of merchandising strategies by providing direction to design and technical teams. Leads and directs the team in important tasks, set priorities correctly to drive efficiency and decisions. Demonstrates quick decision-making behavior to improve speed to market. Collaborates on the development of the marketing plans and concepts together with the marketing & communications teams through briefings for the communication plan (sell-in / sell-out). Owns and monitors SKU/Style productivity goals and inventory, delivering clarity and efficiency. Responsible for product concepts and their implementation across multiple channels of trade; MTDS, AMZ, DTC and Clubs. Collaborates on product and sales presentations; conduct training on product line related topics. Ensures the quality level demanded by our consumers and customers meets and exceeds expectations in a quick and timely manner. Assists in developing and delivering routine business summaries and reports to senior leadership with clear actions to mitigate risks and capitalize on success. Continuous talent and KPI revisions of the organization’s goals and objectives. Sets clear expectation of team and partners with each team member to achieve.

 

Minimum Education/ Experience

Bachelor's degree with 10+ years relevant work experience OR Master's 8+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.

 

Specific Skills or Experience Required:

Experience in assortment planning and creation of all relevant areas such as project management, development, design process and line editing In-depth knowledge of the sports apparel and activewear markets, trending and channels. Strong budget management skills Excellent IT skills in MS Office, Outlook, databases, Power Point, Adobe Experience in an international business environment is seen as an asset.

Job Specific Competencies

Financial Acumen: Managing margin aspects of the P&L. Strategic Leadership: Developing and implementing the apparel strategy. Product Development: Leading gender conceptualization, merchandising, and product development from initiation to launch. Market Analysis: Using framework plans, market and competition analyses, and customer feedback to drive product conception.  Project Management: Driving and monitoring development processes and timelines. Innovation: Embracing new ways of working, including 3D, virtual products, and digital showrooms. Sustainability: Ensuring product ranges meet sustainability objectives. Collaboration: Building relationships with regional offices and functions to drive innovation and consistency. Omni-Channel Strategy: Analyzing and implementing product strategies for various channels, including Amazon and .com. Cross-Functional Coordination: Collaborating with design, marketing, product development, and sourcing teams. Cost Management: Meeting costing targets and selecting vendors to achieve gross profit and sustainability goals. Merchandising: Implementing merchandising strategies and directing design and technical teams. Decision-Making: Demonstrating quick decision-making to improve speed to market. Marketing Collaboration: Developing marketing plans and concepts with the marketing & communications teams. Inventory Management: Monitoring SKU/style productivity goals and inventory. Product Presentation: Collaborating on product and sales presentations and conducting training. Quality Assurance: Ensuring products meet quality expectations. Reporting: Developing and delivering business summaries and reports to senior leadership. Talent Management: Continuously revising talent and KPIs, setting clear expectations, and partnering with team members to achieve goals.

Core Competencies

Data Fluency Written/verbal communication and listening Strong interpersonal and relationship skills Teamwork and collaboration Results orientation Adaptability

Core Values

Play To Win-We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward. Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We’re willing to sacrifice in one area if that leads to our overall success. Do What’s Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place. Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential

 

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.
 

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

 

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.