Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.
This role is a key member of the cross-functional business team, developing and executing the national sales strategy, shopper marketing and fiscal year plan for the assigned categories. The role reports to the Director, Sales Strategy. The Senior Sales Strategy Manager will be the liaison to communicate and facilitate the development and execution of best-in-class new item launch plans and supporting shopper marketing campaigns. A key contributor for Stage Gate, accountability for effective selling stories and presentations. The candidate will work on multiple food-related categories (i.e.: Snacking, Pantry, Beverages and Frozen, Novelties).
This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).
Responsibilities Internally owns the market for assigned category – articulates the voice of the customer to the internal team, and conversely brings the vision of the category to the Field Sales/Customer teamWorks with Category Management, Revenue Management and Marketing on product portfolio and portfolio strategy for the base business (execute transition plan by retailer, including new and discontinued product management & deploys portfolio strategy to Field Sales)Develop and present category performance in period reviews and annual planningConsults with Field Sales for integrated planning of Category level Trade and Shopper plansDevelops, executes, and analyzes performance of shopper marketing plan by account/categoryManage Digital/Ecomm customer marketing; work with Marketing on creative needsEnsures shopper marketing is aligned to promotional strategyManages shopper marketing budget (total shopper spend/by account/category)Build launch strategy; identify retailers to target and the why behind it; vet with capacity and financial planningManage national category forecasting including new item launch projections, as well as rolling up total categoryManages the following for innovation launches: provides forecast consolidation for new items, executes new item launches, communicates launch details to Field Sales including product details, sales story and launch timelinesManages slotting budgetConsult on annual SKU management plansOther duties as assigned Qualifications 7+ years of experience working with North American packaged goods categoriesHeadquarter and field sales and/or branded marketing experience preferredHighly developed skillset within Microsoft Excel and PowerPointStrong financial acumen, including in-depth financial analysis and result impact to businessExpert-level analytical ability using proprietary and syndicated data sourcesFormal experience in sales planning and category analyticsWhat You’ll Need to Succeed:Passionate about a purpose driven careerStrong communication, presentation and interpersonal skillsAbility to work independently as well as the ability to collaborate with cross functional partners at various levelsEducation & Certification:Bachelor’s degree requiredMBA preferredPhysical Requirements:Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.Travel Requirements:Up to 10-20% travel expected
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
FOR JOBS BASED IN CALIFORNIA:
Hiring Pay Scale: $140,000 to $160,000
Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.
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