**About us:** Target is one of the most loved consumer retail brands in the world. At Target, we are constantly improving and innovating our digital shopping experience. Target Plus is one such strategic business initiative offering meaningful guest experiences by bringing high demand brands, on-trend selection to Target.com . We are a one-of-a-kind marketplace, carefully curated and built keeping in mind guests' current and changing needs, along with tapping into futuristic market trends. The Category Site Merchandising team focuses on increasing digital topline sales by optimizing conversion and the overall site experience. The team plays a crucial role in ensuring findability and discoverability of products, making it easy for guests to locate and discover items. By partnering with various teams within and outside of the Digital organization, the team drives the right experience for each category. Additionally, the team is responsible for delivering financial outcomes and plans for the digital business, ensuring that financial goals are met and sustained. As a Sr Site Merchandising Manager, you will lead a team of site merchandisers to drive business growth through effective category management and site merchandising strategies. Your focus will be on leading your team to optimize site experience to maximize guest engagement and sales. You will collaborate closely with cross-functional teams, including merchandising, marketing, and analytics, to ensure seamless execution of category strategies and alignment with business goals. Your leadership will be crucial in translating business objectives into actionable site merchandising tactics that enhance the digital shopping experience. **Core Responsibilities:** **Team Leadership:** Lead, mentor, and develop a team of site merchandisers, providing development, coaching, motivation, support, and feedback. Promote and model key Target behaviors. Champion diversity and inclusion. Create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive. **Category planning and activation:** Responsible for quarterly planning to drive category goals and ensuring execution of the plan working with multiple stakeholder teams **Analytics & Insights:** Monitor, understand, and utilize data and key metrics from multiple and varied sources (devices and platforms, guest behavior, market trends, and competitive insights) to optimize short-term performance and to inform long-term strategies. Provide in-depth reporting and insights to partner teams and, identify & highlight performance opportunities. **Know and advocate for The Guest:** Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience. Strategic Planning: Develop and implement long-term strategic plans for digital category growth **Site Optimization:** Define the long-term vision for site performance optimization, align site performance goals with overall business objectives and guest experience strategy, and collaborate with partner teams to implement enterprise-level solutions. **Results & Financial Accountability:** Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.  **Know and advocate for the Guest:** Develop a deep understanding of guest behavior and user journeys for your categories and leverage this to advocate for an enhanced experience **Cross-Functional Leadership:** Establish strong cross-functional and cross-channel partnerships across Target. Influence and leverage other teams within the broader organization to advance category digital objectives. (Key stakeholders: Digital Marketing, Digital Category Experience, Merchandising, Marketing, Digital Product Content, Item, taxonomy, Digital Product) **Operational Excellence:** Streamline processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency. **Education/Experience:** Bachelor’s degree in business, Marketing, or a related field (MBA preferred). TII: 2-year masters **10** + years of experience in retail or e-commerce, with a focus on site merchandising or category management. **General Skills:** **Understanding of Retail and E-commerce:** Excellent grasp of mass merchandising, retail, e-commerce, and multi-channel retailing, with deep market insight into trends, competitor activities, and consumer behavior. **Leadership and Team Development:** Proven ability to lead and develop a team, fostering a collaborative and high-performance work environment, with strong horizontal leadership and influence skills. **Curiosity and Passion for Customer Experience:** Exhibits a deep curiosity and a strong passion for understanding and enhancing the customer experience. Leads efforts to continuously learn about customer behaviors, preferences, and trends, and drives innovative solutions that delight guests and set industry standards. High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions **Strategic Thinking and Planning:** Demonstrated ability to develop and implement long-term strategic plans that align with business goals and drive category growth. **Influence and Negotiation:** Strong skills in influencing partner roadmaps and advocating for the category across teams, ensuring alignment and support for strategic initiatives. **Advanced Analytical Skills:** Expertise in gathering, analyzing, and interpreting complex data to make strategic decisions and provide high-level insights. **Effective Communication:** Exceptional written and verbal communication skills to articulate vision, strategy, and insights to senior leadership and stakeholders. **Specialized Skills:** **Business Acumen:** Deep understanding of US retail and e-commerce trends, competitor strategies, and category performance. **Data & Technical Skills:** Proficiency with tools like DOMO, Adobe Analytics **Financial Acumen:** Expertise in tracking and analyzing revenue, profitability, and other key financial metrics to connect site performance to overall business outcomes. Demonstrates a deep understanding of financial principles and their application in e-commerce and retail environments. **Site Optimization:** Experience in optimizing site merchandising strategies to enhance guest engagement and sales.