The Sr Mgr, Competitive Intelligence manages a team responsible for tracking and reporting competitive intensity across Charter’s footprint, for both Residential and Small and Medium Business (SMB) segments. Supports a wide range of intelligence projects including competitor research, cross- functional team programs, and competitive SWOT analysis and developing creative tools to educate internal audiences with competitive knowledge. Works closely with Field Marketing to identify local level competitive tactics and trends, and monitors competitor websites, earnings calls, press releases and other publicly available intelligence sources.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Identifies, assesses, and sources intelligence from internal and external sources.
Manages the measurement of homes passed overlap for regional and local competitors.
Analyzes market share and flow share trending for all competitors, at local market level.
Assesses growth opportunity and threats by geography and product.
Manages the tracking of competitor internet speeds to identify entry-level speeds, max speeds and presence and growth of gigabit competitive footprint.
Analyzes offers and promotional tactics for national, regional and local competitors.
Manages the tracking of media activity, including weight levels, spending and messaging.
Develops profiles of competitors to include footprint, product set, internet speed, marketing tactics and channels employed, trend of historical performance and growth strategies.
Assists marketing and legal teams in developing and countering competitive claims.
Assists with the budget and quarterly and monthly forecasts.
Keeps abreast of key industry and product trends.
Gains an understanding of business needs and researches and recommends solutions.
Maintains a focus on customer excellence and links to business challenges and objectives with tactical execution and results.
Perform other duties as assigned.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to succeed in a fast-paced dynamic environment with limited oversight
Ability to analyze and interpret data
Ability to effectively present information to management
Ability to make decisions and solve problems while working under pressure
Ability to supervise and motivate others
Ability to think strategically and anticipate future trends, needs and expectations
Ability to conduct competitive analysis and business/industry research
Ability to manage large, complex projects
Solid understanding of field marketing and intelligence
Effective communication skills, including experience presenting complex information in a concise and easy to understand fashion
Effective knowledge of marketing principles, techniques, and processes
Effective MS Office skills, including PowerPoint, Excel and Word- with high level of proficiency in Excel
Effective organizational skills and attention to detail
Proven ability to attract, develop and manage staff
Proficiency with Think Cell and Tableau preferred
Required Education
Bachelor’s degree in Marketing, Management, Finance, Statistics or Economics or equivalent work experience
MBA preferred
Required Related Work Experience and Number of Years
Marketing or Strategic Planning experience - 6-7
Management experience - 3+
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Preferred Education
Preferred Related Work Experience and Number of Years
WORKING CONDITIONS
Office environment
Occasional travel
Job Code : MDA625
2025-46087
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
FCC Unit: HQ452 Business Unit: Marketing Zip Code: 06902
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