Job Details:

SUMMARY:

Senior Manager, Shopper Insights will be responsible for the development of shopper insights that deliver a competitive advantage by a deep understanding of shoppers, categories, and retailers. The role will work collaboratively with category leadership, shopper marketing, and customer teams to deliver customized insights to the customer that result in category strategies that drive growth for both our customer’s categories and Tyson products. The role will also work with Tyson’s business units to ensure that shopper and category insights are leveraged as a solid foundation by which the business units plan their strategies and tactics to deliver superior results.

Essential Duties and Responsibilities:

Plan, execute, and synthesize research for the development of Tyson's Leadership PlatformsConsult with cross-functional teams on the development of business-building strategies and tactics informed by shopper insightsDevelop, maintain, and apply expertise in shopper dynamicsPrioritize shopper and category opportunities and develop deep insights based on the Path-to-PurchaseCreate linkage between shopper insights that benefit the category and shopper insights that forward the interest of Tyson’s brandsMaximize value from existing supplier partners in order to deliver superior shopper insightsEnsure that conclusions and recommendations for all research conducted are clearly communicated, bringing conclusions of research studies directly to bear on the Customer business issues and opportunities.Guide the interpretation, use, and implications of shopper, consumer, marketplace, and environmental information to improve business decisions and customer knowledge base for future strategic planning.Identify new supplier partners and research approaches that can help Tyson develop best practices in shopper insights

QUALIFICATIONS (education and experiences):

Bachelor’s Degree in Marketing, Marketing Research, or related field strongly preferred, or equivalent combination of education and experience; Master’s Degree preferred6+ years of relevant experience, preferably with a consumer-packaged-goods company, retailer, or combination of research supplier and client-side experience with demonstrated success.  Field experience a plus.Food industry experience strongly preferred. Frozen, refrigerated or fresh experience a plus.Excellent understanding of retailer relationships and category management principlesKnowledge of market research fundamentals including primary & secondary consumer/shopper research and syndicated researchDemonstrated success in leveraging consumer and shopper insights to drive business resultsA highly motivated leader with the ability to devise an effective solution in unstructured situationsMust be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiencesExcellent planning and project management skillsExcellent written and verbal communication skillsStrong ability to leverage creative thinking and presentation skills

Travel: 2-3 per year

Location: This role will be based onsite at our World Headquarters in Springdale, AR. Relocation assistance available for those who qualify.

Sponsorship is not available for this role.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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