Amazon’s Business, Industrial and Scientific Supplies (BISS) category is at the forefront of delivering exceptional selection, convenience and value to Amazon Business customers and consumers. Amazon Business launched in 2015 and has grown significantly, surpassing $35B in sales and attracting millions of business customers. The BISS category offers a wide variety of products that span almost every business customer vertical and is a major engine of growth for Amazon.

BISS is looking for Sr Product Manager to drive Customer Insights and Promotions strategy. For Customer Insights, Sr PM will be responsible for understanding BISS customer base, benchmark penetration and growth vs Industry trends and developing and implementing plans for growth. For Promotions, Sr PM will be responsible for setting the strategic direction within BISS including promotional event prioritization, team charter, learning, insights and process improvement.

Key job responsibilities
BISS Customers and insights:
○ Current Customers
-For all BISS categories, conduct a comprehensive analysis of our customers to identify customer verticals and sub-verticals, their spend patterns and behavior to clearly define customer base and popular products
-Understand the needs, pain points and behavior of customers across buying journey to uncover CX and opportunities to delight, retain and grow our customer base
○ Industry Trends and Benchmarks
-Leverage market intelligence, industry reports and data sources to dissect our customer penetration across all categories
-Comparing our penetration vs Industry to identify under-tapped markets for growth and over-saturated sectors needing a fresh approach.
○ Strategic priorities
-Based upon customer and industry analysis, develop recommendations that pinpoint initiatives and capabilities to grow our customer base, improve CX and sales
-Present recommendations and gain alignment to BISS leadership and stakeholders
-Independently define objectives, scope, timeline, and tracking mechanism for prioritized initiatives; define plan of action with stakeholders

Promotions Strategy:
○ Strategic Direction of Promotional events
-Prioritization of Promotional events based upon events’ objectives, target customers (B2C vs B2B) and fit with BISS overall selection and growth strategy
-Getting alignment from the Deals team (SME and Captain) and BISS Leadership on prioritization of events
-Lead the Deals strategy through leadership discussions (e.g. OP1) to drive strategic thought and alignment
○ Define the team structure, roles and responsibilities including
-Ensuring Deals team, which leads promotional events, is staffed
-Define clear in-scope responsibilities for Deals team POCs ensuring all tasks required to successfully implement a Deal event are covered
○ Educate the deals team on stakeholders and steps involved in planning and execution of deal events including goal setting, sourcing, approvals, audits, MOD shifts, reporting and Learnings documentation
○ Act as STL for all escalations from Deals team, vendor management and leadership; responsible for driving clarity and action plan to the escalation topic
○ Validate and Review all processes implemented toward planning and execution of a promotional event
○ Learning, Insights and Improvements
-Setup clear structure and owner(s) for Post-Mort doc focusing on driving key insights and area of improvement