The Smart TV demand generation lead role is responsible for establishing the sales plan, demand generation strategies, and then overseeing all of the category inputs required to hit/exceed the plan. They lead a broad and cross-functional set of stakeholders across Amazon Devices and with external partners.


Key job responsibilities
• Demand Generation: Developing new sales and marketing programs to accelerate customer adoption of Amazon’s Smart TVs.
• Pricing and Promotions: Work with partners to execute their pricing strategy to maximize demand potential for Smart TVs. Manage annual promotional budget working with cross-functional stakeholders to drive visibility of these offers across channels
• Marketing: Working with channel owners to drive owned and operated channels of onsite merchandising, detail page conversion rates, cross shopping strategies, etc.
• Business Planning: Building annual and long-range end-to-end sales plans in collaboration with internal/external partners and finance
• Business Reviews/Category Performance: Own WBRs/QBRs/Annual Sales Plans and share up to VP/SVP
• Roadmap: Working with the GTM lead, and product management, for TVs to inform the hardware/Software roadmap based upon customer insights, data trends, category trends.