Senior SFMC Solutions Architect As a Senior Marketing Cloud Solutions Architect, you will play a critical role on our Corporate Marketing team at Comerica Bank. You will lead functional and technical discussions with a wide variety of teams including Marketing, IT, Business teams, and executives. To succeed in this role, you will need a good mix of consulting and technical skills along with platform and domain knowledge. The Senior Marketing Cloud Solutions Architect leads discovery sessions and recommends solutions for our internal clients. You will be responsible for solution design, documentation, and technical build for your solutions. The Senior Marketing Cloud Solutions Architect should have a technical vision and proactively offer a point of view and set of recommendations to our internal clients on topics related to digital marketing solutions. Position Responsibilities: Solution Design & Architecture * Develop and design scalable architectures for marketing cloud solutions that align with business goals. * Define solution frameworks and best practices for marketing automation and personalization. Implementation & Development * Develop custom solutions using APIs, data extensions, and scripting languages. (e.g. AMPscript, JavaScript, SQL.). * Create and optimize automation workflows and journeys for performance and usability. Collaboration with Stakeholders * Partner with marketing, IT, and analytics teams to understand business requirements and translate them into technical solutions. * Act as a technical consultant to internal teams, ensuring the alignment of marketing strategies with system capabilities. * Manage relationships with external vendors and technology partners. Data Management & Integration * Oversee the integration of customer data from multiple sources into the Marketing Cloud platform. * Work closely with data teams to enable advanced segmentation and analysis. Technical Leadership * Serve as a subject matter expert (SME) on Marketing Cloud technologies, staying updated on platform innovations and industry trends Optimization & Performance * Continuously monitor and optimize the performance of Marketing Cloud platforms and campaigns. * Troubleshoot technical issues and provide timely solutions to ensure uninterrupted marketing operations. * Identify opportunities for automation and operational efficiency improvements. Compliance & Security * Ensure marketing solutions adhere to organizational policies, data privacy regulations, and security standards. * Proactively identify risks related to data handling and implement safeguards. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled