The ideal candidate has 4 – 6 years PR/agency experience, is proficient in PR and social media best practices and knowledgeable in two or more of the following sectors: technology, health & wellness, consumer lifestyle and travel & leisure. Must have exceptional writing and editing skills, be detail oriented and reliable. The Sr. AE is a key team player and a member of the account team. The Sr. AE has mastered all public relations functions such as writing, editing, working with the media, strategy development, cost-effective delivery of programs, and client/account management.
Job Responsibilities:
• Campaign implementation both strategically and proactively as well as management (including setting timelines, detailed implementation tactics, and identifying and executing on media opportunities).
• Overseeing multiple accounts and proactively developing strategic pitches that deliver key messages.
• Writing plans to include objectives, strategies, creative approach, detailed implementation and budgets.
• Day-to-day direction and management of account team, which includes the account executive and account coordinator while keeping supervisor apprised on program status.
• Ability to develop and maintain a highly effective relationship with the client, and serves as the primary day-to-day client contact.
• Able to deliver cost-effective programs and results while maintaining a profit for the agency.
• Writes bylines, white papers, press kits, blogs, social media posts and articles for clients and agency with minimal supervision and editing.
Job Requirements:
• BS/BA in a discipline related to Communications, Public Relations, Marketing, Journalism or English.
• Four-to-six years of PR agency experience in two or more of the following sectors: technology, health & wellness, consumer lifestyle and travel & leisure.
• Exceptional organizational skills, consistent attention to detail and must be able to multi-task, prioritize and maintain grace under pressure.
• Experience managing programs and PR projects with direct client contact.
• Team player who enjoys working in a collaborative environment but can also work independently.
• Experience supervising and mentoring junior staff
• Exceptional writing and editing skills
• Social media aptitude.
• Proficient in Word, Excel, Access, Power Point.