New York, New York
4 days ago
Sr. Analyst – Customer Marketing Enablement Team

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Join Team Amex and let's lead the way together.

Sr. Analyst – Customer Marketing Enablement Team

The U.S. Customer Marketing Enablement Team, within US Consumer Services, strives to deliver value, experiences, and offerings that back our Customers through differentiated customer-centric strategies & marketing. The Sr. Analyst, Customer Marketing Enablement, will join a group of dedicated, passionate marketers rallied behind goals to leverage the customer as a platform for growth ─ deepening revenue and share in ways difficult for others competing in the marketplace to replicate.

The Sr. Analyst Team Lead is responsible for developing and implementing lifecycle marketing strategies and technologies which enrich customer and marketer experiences for future growth. Specifically, this part of the team is charged with improving the efficiency, agility and sophistication of our core campaign operations and centralizing, managing, and delivering end to end campaigns supporting the broader U.S. Customer Marketing Team.

This role reports to the Senior Manager of Customer Enablement, leading the part of the team dedicated to unlocking more tools and CRM-based capabilities that our marketers use every day to reach customers more effectively. They will serve as the enablement team lead, responsible supporting the execution of marketing campaigns across the dialogic customer channels, including Phone and Chat. Additionally, they will be responsible for progressing overall process efficiency, working closely with Marketing, Technology, Channel Execution teams, Governance, and Compliance partners. 

The ideal candidate will bring strong written and oral communication, project management, organization, and leadership skills —proficiencies crucial in building and launching customer marketing campaigns and implementing operational improvements that yield the best outcomes for our existing Card Members and our marketers. They are passionate about understanding how our customers behave, but also how we can pave the way for new, fundamental marketing functions that allow us to reach them more effectively. Finally, this individual will join a team that requires collaboration, teamwork, and fun!

This role will have the opportunity to become one of the linchpins for the U.S. Customer Marketing team, supporting critical marketing campaigns & developing process efficiencies with impactful results. Gained perspective in marketing operations will empower the individual to assess the nuances & scope of these initiatives, resourcefully translating these marketing strategies into successful campaigns. The ideal candidate would combine their strong organizational skills and attention to detail with a passion for consumer marketing in a collaborative environment.

Key Responsibilities        Lead a team of contractors who own their own portfolios within the channel and drive end-to-end marketing campaign set up and delivery        Partner with marketing and operations teams to understand offer constructs, develop go to market plans, and define implementation strategy of new offers, product launches and refreshes to engage existing customers.        Collaborate with partners on messaging and creative development process, owning reviews with internal stakeholders and approvals with brand, legal and compliance.        Develop and maintain pipelines and campaign execution calendars and track team capacity        Participate in campaign results analyses, understanding customer behavior and providing concrete recommendations on how to improve performance against goals.        Assist with hiring, training, and development of new colleagues as they join the team, mentoring junior colleagues on best practices and leading quarterly development conversations.        Support the Marketing force migration strategy, spearheading weekly cross-functional leadership meetings, implementation of tests and reporting on progress to executive leadership. Minimum Qualifications        Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities while driving flawless execution        Strong attention to detail, serving as a process-focused problem solver        Effective written and verbal communication skills, building and leveraging relationships to create solutions        Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results        Desire to learn on a fast-paced, results-oriented, dynamic team        Demonstrate collaborative approaches to drive a project/initiative to completion        Marketing campaign execution experience within financial services preferred        Experience with training, onboarding, or people management is a plus

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries  Bonus incentives  6% Company Match on retirement savings plan  Free financial coaching and financial well-being support  Comprehensive medical, dental, vision, life insurance, and disability benefits  Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need  20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy  Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)  Free and confidential counseling support through our Healthy Minds program  Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

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