Welcome page Returning Candidate? Log back in! Sr. Associate Brand Manager - Private Label, Control Label Job Locations US-KY-Louisville Posted Date 46 minutes ago(2/17/2025 8:13 AM) # of Openings 1 Category Marketing Type Regular Full-Time Job Description/Responsibilities

As a Sr. Associate Brand Manager, you’ll support the Private Label /Control Label (PLCL) portfolio in executing brand strategies, activation plans/budgets, new business development (NBD) initiatives, and projects. This role collaborates cross-functionally with Sales, Trade Marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners, and suppliers to achieve business objectives.

Key Responsibilities:

Brand Strategy Execution: Support the execution of strategic plans, annual marketing plans, activation initiatives, and budgets to achieve sales and profit objectives for assigned categories/brands.Cross-Functional Collaboration: Assist in building assigned categories/brands into a growing and profitable consumer business aligned with company goals. Support progress against annual program plans, volume and profit objectives/KPIs, and ensure timely and budget-conscious project execution. Facilitate supplier relations and communication.New Business Development (NBD): Contribute to the concepting, development, and execution of NBD opportunities that drive growth for assigned categories/brands. Navigate internal cross-functional processes to ensure timely and budgeted project completion.Agency & Marketing Support: Help manage agency efforts in delivering effective and efficient creative solutions, packaging, marketing materials, promotions, public relations, and media for assigned categories/brands, NBD initiatives, projects, and programs.Data-Driven Decision Making: Prioritize time and resources on BCSPs (Brand Category Strategic Plans) critical to achieving objectives. Utilize data tools to measure and analyze progress and support the team in developing action plans to address performance gaps.Project Management: Establish clear priorities and ensure project team members understand their roles. Maintain project updates, facilitate progress, and use the system for communication as needed.Strategic Brand Development: Assist in the development of strategic brand planning work, new initiative plans, and special projects for assigned categories/brands.Professional Development: Utilize the PDS system and available resources to identify areas for continuous self-improvement. Regularly allocate time to enhance skills outlined in the Development Plan.Career Growth & Development: Follow a structured action plan to acquire necessary skills, learning experiences, and results to meet career goals. Utilize the CDS system to track and document progress. Qualifications/Requirements

Requirements

Must-Have:

Bachelor’s degreeMinimum of 2 years of relevant brand management experienceStrong computer skills with a high comfort level using technology and systemsAbility to quickly learn new systems and processesEffective communication skills across all levels of an organizationExcellent oral and written communication skillsAbility to manage multiple projects simultaneouslyImplementation or project management experienceExperience working in a fast-paced environmentStrong planning and organizational skillsAbility to travel

 

Preferred:

Undergraduate degree in Business, Marketing, or CommunicationsExperience in the Alcohol Beverage Industry or Consumer Packaged Goods (CPG) sectorExperience in budgeting, planning, and/or financial analysis1+ years of experience in New Business Development1+ years of experience managing an Advertising Agency1+ years of experience working w/ influencers / influencer management

Physical Requirements:

Valid driver's licenseAbility to work remotelyStrong attention to detail Options Apply for this job onlineApplyShareRefer this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Application FAQs

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