It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job DescriptionSr. Integrated Marketing Campaign Manager
Role Overview
We are seeking a strategic and results-oriented Sr. Campaign Manager to partner with our Integrated Marketing Program Directors to ensure seamless integration across teams and regions for program-relevant campaigns. This role is critical to connecting full-funnel awareness-to-demand strategies to execution, driving alignment, and fostering collaboration across diverse stakeholders. The ideal candidate is a campaign expert who understand the end-to-end lifecycle of integrated marketing programs and campaigns and thrives in bringing cross-functional teams along to deliver impactful results.
Campaign Strategy & Execution
Partner with the Integrated Marketing Program Director to design and implement integrated marketing campaigns aligned with program strategies and objectives
Act as a subject matter expert on campaign development and execution, ensuring all touchpoints align with the program’s persona-driven strategy
Drive campaign-level planning, integrating input from across marketing to align campaign to program goals, expected outcomes, budgets, timelines, and KPIs
Ensure campaigns deliver exceptional quality and align with in-market goals across regions
Collaborate with the Program Management & Operations lead team to align campaign timelines with program milestones
Stakeholder Collaboration & Influence
Work across marketing teams and other organizations in ServiceNow to align on shared goals, ensuring collaboration and effective communication
Drive alignment and adoption with partner teams and build strong relationships to ensure smooth execution
Campaign Performance & Optimization
Monitor and measure campaign-level KPIs
Partner with analytics team to assess performance and identify opportunities for optimization and scaling
Provide regular updates to Program Director on performance, insights, and recommendations for continuous improvement
QualificationsExperience & Skills
12+ years of experience in end-to-end marketing campaign planning and execution, ideally in a B2B SaaS or technology environment.
Proven ability to manage complex marketing campaigns with multiple stakeholders.
Familiarity with multi-channel full funnel marketing campaigns, including digital, email, content, and field marketing.
Strong organizational skills and attention to detail, with the ability to manage multiple priorities simultaneously.
Personal Attributes
Highly collaborative team player with excellent communication and interpersonal skills.
Results-oriented, with a proactive approach to problem-solving and a focus on delivering high-quality work to brand standards
Detail-oriented, with the ability to balance tactical execution with an understanding of strategic objectives.
Eager to learn, grow, and contribute to a fast-paced marketing organization.
Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional InformationWork Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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