The Sr. Channel Marketing Manager will be responsible for owning the In-store experience and channel marketing function for the offline business and strategic initiatives for Pro, SMB and Homebuilders as part of the B2B channel. This role will drive all aspects of building long-term, mutually- successful marketing plans for Ring and our retail partners. This role will be responsible for the complete life-cycle of strategic channel marketing programs – collaborating with stakeholders to identify new opportunities, developing strategies, designing in-store programs and then executing, measuring and evaluating them against agreed upon business goals and objectives.
As an expert in the retail environment, the right person will maintain high standards in all aspects of planning, execution and evaluation to ensure all programs are driven to completion.


Key job responsibilities
- Responsible for all Channel Marketing activities across Pro, SMB and Homebuilder channels. Execution of Channel Marketing programs from ideation to development and delivery at retailer to support growth and achieve expected sales-out results. The Sr.CMM owns the retail experience from product, category, visual and brand development with influence over creative execution and training.
- Ownership of the strategic account planning from a retail marketing perspective, building programs to drive consideration, conversion and education. Close cooperation with sales and marketing teams.
- Development of rolling annual and quarterly plans with key retail partners, aligned with US priorities. Management of the successful implementation of the plan within the defined budgets and timelines.
- Work closely with the sales account managers to ensure best-in-class execution in-store with an influence over how the brand shows up online so there is a consistent omni-channel brand representation.
- Lead the efforts to evaluate effectiveness and profitability of programs in partnership with Retail Analytics lead and Sales. Distill broad concepts and business strategies into structured channel marketing plans. Track results and deliver actionable insights from resulting data.
- Develop and sustain strong partner relationships with key retailer contacts, vendors, and third-party agencies. Manage external agencies. ( e.g. merchandising, creative).
- Support brand strategy by working with internal departments and external partners to ensure that all marketing elements enhance and leverage the brand equity with all constituents.
- Promote teamwork and collaboration, show initiative and influence with stakeholders on the offline business and act independently to successfully manage channel marketing initiatives.