HEYDUDE is looking for a Creative Sr. Copywriter to join our fast-paced, outstandingly dedicated, and boundary pushing Global Creative Team. The Sr. Copywriter will be responsible for HEYDUDE’s brand voice and creative teams copy requests. This role will build outstanding and compelling content to continue to elevate the HEYDUDE brand across all channels globally. The Sr. Copywriter will collaborate and work closely with our Integrated Marketing team as well as, product design teams, digital design team, e-commerce team, wholesale, retail and extended marketing team.
What You'll Do Maintain consistency of the HEYDUDE global brand voice through all channels and markets. Create overarching seasonal brand copy that guides full funnel copy creation. Oversee copy being created by associate copywriter, copywriter freelancer, and external copywriting agencies. Collaborate with social media, marketing, and creative teams on crafting activation concepts, supporting marketing efforts and key yearly spikes. Provide proofreading and copy-editing support. Partner with the product team and integrated marketing team on the writing of feature & benefits, and romance copy for new and seasonal products. Proofreading and oversight of proofreading of product descriptions for new HEYDUDE products on a seasonal cadence. Write various marketing materials and day-to-day executions for the HEYDUDE brand. Assist with ecommerce projects as needed, including direct-to-consumer emails, subject lines, pre-header text and calls-to-action. Support marketing, creative, and digital teams on additional duties, such as brainstorming, headline creation, legal searches. Full funnel copy creation and oversite#LI-JS1
What You'll Bring to the Table 5-7 years of experience in social and direct-to-consumer marketing writing; fashion or footwear experience preferred. Understanding of SEO. Excellent attention to detail; strong command of English language, grammar, and advertising writing styles, as well as a strong understanding of social media trends and colloquialisms. Experience in proofreading, copyediting a variety of business and marketing materials. Ability to multitask and complete projects in a timely manner. Excellent organizational skills Standout colleague with shown ability to work efficiently with multiple cross-functional groups. Outstanding written, oral communications and presentation skills. Portfolio must demonstrate best-of-breed creativity and professionalism. Must be a willing communicator and collaborator. Must maintain a professional and hardworking atmosphere within the Marketing team. Must be flexible and able to accept and provide vital critique and feedback.The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr. Copywriter
Salary or Pay Range: $79,000 - $89,000
Workplace Persona: Collaborator
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate