Plymouth, Minnesota, United States
1 day ago
Sr. Customer Marketing Manager
Innovate to solve the world's most important challenges

The future is what we make it.

When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.

That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries.

Are you ready to help us make the future?

The Sr. Customer Marketing Manager role will help lead marketing efforts for Honeywell Building Management Systems (BMS) to drive demand. You will manage, execute and oversee offering-, vertical- and region-focused events, campaigns and digital marketing activities. Collaborating closely with sales and offering teams, this role requires a keen understanding of BMS needs to create targeted marketing campaigns, as well as analyzing campaign performance and customer data to identify opportunities for optimizations and improvements. This role requires a blend of analytical and creative skills to effectively communicate our value proposition to key customer segments.

As a manager, you will work with the team create campaign strategies, ensure on-time campaign launches, optimize campaigns, drive a digital-first mindset among the team, and align campaigns to business goals. The ideal candidate will have experience with end user B2B customer marketing, emerging digital channels with a keen eye for creative-driven solutions and brings attention to detail with a customer-first mindset to their work.

KEY RESPONSIBILITIES

Create and implement customer marketing strategies aligned to BMS business objectivesWork with Offering Management to identify target customer segments and create customized messaging to deliver on offering value propositionsDevelop, execute and oversee integrated marketing campaigns across various channels, including digital, social media and eventsMaintain high knowledge of BMS offerings to oversee content development including brochures, case studies, whitepapers, etc.Help enable the team to optimize digital campaigns including overall campaign infrastructure and execution including SEO, SEM, paid media and nurture campaignsSupport successful execution of key channel/customer eventsManage BMS campaign reporting including monthly, quarterly and annual reportingOversee budget management to ensure on-budget execution of programsWork with BA CM center of excellences to ensure proper support for BMS campaign including creative services, social and digital teamsManage a team of up to six direct reportsWork with external communications to amplify marketing campaignsManaging agency resources and relationships

Compensation & Benefits:
Incentive Eligible
Salary Range: $140,000-$175,000
For benefits information please visit https://benefits.honeywell.com/.
Current employees may visit HR Direct.

YOU MUST HAVE

Six plus years’ experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategiesAt least two years’ experience using PowerPoint, Marketo and SFDC

WE VALUE

Bachelor's degree in marketing, communications or a related field or equivalent experienceAbility to work collaboratively in a fast-paced environmentPrevious people and program management experienceStrong understanding of customer segmentation and marketing strategiesExcellent written, verbal and presentation communication skillsProficiency in analytics tools and marketing automation softwareExceptional attention to detail with the ability to plan to achieve successful resultsAbility to successfully interact with all levels of management as well as a diverse workforceEvaluate issues in a logical, analytical and pragmatic wayTrack record in delivering on key performance indicators and goalsPositive attitude and willingness to embrace changeAbility to travel as neededAdditional InformationJOB ID: HRD258683Category: MarketingLocation: 1405 Xenium Lane N, Suite 230B,Plymouth,Minnesota,55441,United StatesExemptGlobal (ALL)

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

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