Sr. Digital Channel, Marketing Manager, AWS Marketplace Marketing
Amazon.com
AWS Marketplace is fundamentally changing how customers securely discover, try, subscribe to, and use third-party software, data, and services in the cloud. The AWS Marketplace Marketing team serves as the lead strategic and executional arm to facilitate customer-obsessed experiences across the buyer lifecycle by understanding, acquiring, nurturing, and retaining customers.
We seek a Sr. Digital Channel, Marketing Manager who will provide vision and management of marketing-owned elements across all digital channels, including email, blog, web, paid social media, organic social media, and landing pages. This role will focus on three key dimensions: 1) evaluating content and determining opportunity areas to better meet customer needs, 2) conducting engagement and conversion rate optimization tests to improve channel performance, and 3) increasing discoverability through Search Engine Optimization (SEO) improvements and strategic content distribution.
The ideal candidate has extensive experience managing omni-channel marketing programs to drive awareness, consideration, engagement, and retention through the customer lifecycle. This includes creating and publishing content across various digital platforms (experience with Adobe Experience Manager, Marketo, and social media management tools preferred). We are seeking a strategic builder with proven success overseeing agencies and multiple programs simultaneously, who has a track record of not only executing digital strategies but also leading A/B tests to better understand customer preferences. The ability to integrate historical engagement data and voice of customer insights to optimize channel performance and create new initiatives that meet both customer and business objectives is crucial.
The Sr. Digital Channel, Marketing Manager will work closely with the Digital Marketing and Customer Experience teams to drive omni-channel alignment across all digital touchpoints. This role will also collaborate with Product Marketing to ensure brand alignment and test messaging optimization, and partner with Product and Engineering teams to leverage content best practices and technical enhancements cohesively to improve the overall digital experience. You'll be joining a collaborative and driven team that is shaping the future of B2B e-commerce. We obsess over our customers, support each other, and get things done.
Key job responsibilities
•Develop and implement a cohesive content and optimization strategy across all digital channels (email, blog, web, paid/organuc social media, and landing pages) aimed at meeting brand awareness, discoverability, consideration, engagement, subscription, and retention goals.
•Analyze performance of digital channels and identify areas of opportunity to develop and optimize content to improve customer experience and business outcomes.
•Lead aspects of digital production, from planning to publishing/optimization across multiple platforms.
•Serve as a digital marketing expert, with a deep understanding of various platform functionalities (Adobe Experience Manager, Marketo, social media management tools, etc.).
•Implement and continuously improve best practices for SEO to enhance online visibility and drive organic traffic.
•Collaborate with internal stakeholders and manage external agencies to create required assets/content for all digital channels.
•Work closely with Product and Engineering teams to share digital channel learning's and recommend future feature developments.
•Track and synthesize engagement data across all digital channels, creating comprehensive monthly and quarterly reports for team stakeholders. Develop insights and action plans accordingly.
•Balance project priorities and goals across stakeholders, ensuring a cohesive approach to digital channel strategy and execution.
•Stay current with digital marketing trends and emerging technologies, recommending and implementing innovative strategies to improve channel performance.
About the team
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
We seek a Sr. Digital Channel, Marketing Manager who will provide vision and management of marketing-owned elements across all digital channels, including email, blog, web, paid social media, organic social media, and landing pages. This role will focus on three key dimensions: 1) evaluating content and determining opportunity areas to better meet customer needs, 2) conducting engagement and conversion rate optimization tests to improve channel performance, and 3) increasing discoverability through Search Engine Optimization (SEO) improvements and strategic content distribution.
The ideal candidate has extensive experience managing omni-channel marketing programs to drive awareness, consideration, engagement, and retention through the customer lifecycle. This includes creating and publishing content across various digital platforms (experience with Adobe Experience Manager, Marketo, and social media management tools preferred). We are seeking a strategic builder with proven success overseeing agencies and multiple programs simultaneously, who has a track record of not only executing digital strategies but also leading A/B tests to better understand customer preferences. The ability to integrate historical engagement data and voice of customer insights to optimize channel performance and create new initiatives that meet both customer and business objectives is crucial.
The Sr. Digital Channel, Marketing Manager will work closely with the Digital Marketing and Customer Experience teams to drive omni-channel alignment across all digital touchpoints. This role will also collaborate with Product Marketing to ensure brand alignment and test messaging optimization, and partner with Product and Engineering teams to leverage content best practices and technical enhancements cohesively to improve the overall digital experience. You'll be joining a collaborative and driven team that is shaping the future of B2B e-commerce. We obsess over our customers, support each other, and get things done.
Key job responsibilities
•Develop and implement a cohesive content and optimization strategy across all digital channels (email, blog, web, paid/organuc social media, and landing pages) aimed at meeting brand awareness, discoverability, consideration, engagement, subscription, and retention goals.
•Analyze performance of digital channels and identify areas of opportunity to develop and optimize content to improve customer experience and business outcomes.
•Lead aspects of digital production, from planning to publishing/optimization across multiple platforms.
•Serve as a digital marketing expert, with a deep understanding of various platform functionalities (Adobe Experience Manager, Marketo, social media management tools, etc.).
•Implement and continuously improve best practices for SEO to enhance online visibility and drive organic traffic.
•Collaborate with internal stakeholders and manage external agencies to create required assets/content for all digital channels.
•Work closely with Product and Engineering teams to share digital channel learning's and recommend future feature developments.
•Track and synthesize engagement data across all digital channels, creating comprehensive monthly and quarterly reports for team stakeholders. Develop insights and action plans accordingly.
•Balance project priorities and goals across stakeholders, ensuring a cohesive approach to digital channel strategy and execution.
•Stay current with digital marketing trends and emerging technologies, recommending and implementing innovative strategies to improve channel performance.
About the team
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
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