Sr. Digital Marketing Specialist - Shanghai

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®

The Job

As a Sr. Digital Marketing Specialist, you’ll be part of our Digital Marketing team located in Shanghai.

You’ll get to: 

Deliver on-brand content to target audience group and ultimately deliver SBD financial business goals with targeted sales and assist on brand campaigns to deliver targeted results. Key measures should include content quality, effectiveness and on-time delivery, content system management, brand campaign execution, community operation effect.

Brand and content strategy

Develop content and communication strategy based on each brand's positioning and market/consumer insights.（2C direction）Manage brand standards in China market according to the global brand guidelines.Work closely with other marketing function to assist in the development of brand online annual marketing calendar, brand theme, content column, brand activity plan, etc.Develop a digital strategy to increase our brand visibility and preference on social media channels such as WeChat, TikTok, etc while tracking KPIs and ROI.Manage communication content to ensure story consistency and brand image to enhance brand credential.Provide directions and review on content, marketing activities and KOL/KOC co-operation.

Content Production

Lead creation and production of brand and product content, including but not limited to images, videos, graphics, copywriting and other individual or series content.Collect, localize, and arrange production of new assets for NPI projects from global source or collaborate with local agency to create content.EC channel content support, such as PDP /video /content pages, etc.Manage brand assets and content platform, provide guidance to internal teams or dealers in use of assets, and track the copyright and usage rights of content assets. ( Digital Asset Management system – Content hub | PIM| Bynder)

Brand| Marketing Campaign Execution

Responsible for official account strategy ,planning and execution（work with agency），such as WeChat、Douyin (STANLEY&DEWALT)Manage and drive online brand campaign to increase brand awareness and engagement.Increase brand followers through online channels，and operate fan community to Improve UGC , word-of-mouth marketing and brand loyaltyDevelop the paid advertising plan, and control the budget, continuous optimization

Data and process management

Manage and analyze content 、digital and community data.Manage and optimize processes, including but not limited to NPI launch content process, online campaign, distributor sharing，agency  etc.Industry and competitive brand activity tracking .

The Person

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good?  In fact, you embrace it. You also have:

4+ years’ experience in marketing, content production and management and community management.Must be fluent in English and able to translate simple copy from English to Chinese.Graphic design, Copywriting and Video editing experience is a plus (Photoshop, Illustrator, Premiere Pro).Experienced in web, digital, social media, e-commerce and direct marketing terms and standards.EC marketing, live streaming , community operation experience is a plus.Tools or relevant industry experience is a plus.Brand or digital asset management experience management experience - a plus.Brand Knowledge: Understands product, users, motivations, and barriers.

And More

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.