**About Gap Inc.** Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team. **About the Role** The Senior Director of Audience Intelligence will lead Gap Inc.’s centralized Audience Intelligence team, working across all four brands (Athleta, Banana Republic, Gap, and Old Navy) and owning the audience data and segmentation strategy for the marketing organization. Sitting within the Marketing Intelligence organization, the Audience Intelligence team empowers modern media strategy and decisioning through a profound understanding of Gap brands' audiences. Reporting directly to the VP, Head of Marketing Intelligence, you will be responsible for building a scalable, integrated audience data and segmentation strategy, empowering brand marketing and media teams to maximize the effectiveness of paid and owned strategies. You and your team will be a key part of a new approach for Gap Inc., and you will be tasked with integrating previously disparate efforts across the four brands to create a more holistic data strategy that drives increased cohesion and efficiency across the organization. You will manage a matrixed team of centralized and embedded resources within the four Gap brands to ensure a scaled, strategic impact. Your team will work closely with the Media Shared Services organization serving as the internal experts on Gap’s audience to enable these teams to optimize media strategies. You will also closely collaborate with the MadTech product and the Data Science teams to identify and prioritize capabilities for Gap Inc.’s data stack including the Consumer Data Platform (CDP), machine learning models, data partnerships, and AI efforts. This hybrid opportunity is located at our beautiful San Francisco hub office. **What You'll Do** + Establish an enterprise-wide audience data, insights, and segmentation strategy, ensuring a holistic understanding of the customer across all four brands, with specific focus around segmentation, profiles, consumer journey behaviors and motivators, and competitive insights + Define segmentation approach for current, lapsed, and net new customers to inform paid vs. earned vs, owned channel planning decisions + ​​Empower modern media strategy and decisioning through a profound understanding of Gap brands’ and their audiences, collaborating with Media Shared Services team to optimize and adjust strategy based on audience insights + Establish and champion a consistent framework for how audience insights are leveraged in the brief and planning process by Brand Marketers and the Media Shared Services organization + Lead process of leveraging first- and third-party data sets to build target audiences that will optimize media effectiveness across Gap’s brands + Spearhead consistent evaluation of audience data practices at an enterprise level to identify opportunities for greater cross-brand synergies and holistic audience insights that can help Gap Inc. grow its customer base + Define key audience segments based on customer insights aligned to growth targets and priorities, and forecast key consumer and business trends that can drive growth for Gap Inc. and its brands + Provide brands with the analytical expertise to empower performance media initiatives through audience insights and segmentation + Serve as Gap Inc.’s key thought leader for audience insights and segmentation best practices, consistently and effectively communicating actionable insights, trends, and recommendations to the Media Shared Services organization and individual brand teams + Work closely with Media Agency partners in regards to data strategy and sharing, establishing a collaborative approach that maximizes Gap Inc.’s integrated deployment of owned data and Media Agency’s data + Collaborate with the Marketing Effectiveness teams to establish audience level measurement methodology to validate the CLV and ROAS impact of audience attributes + Manage and develop a team of specialists nested within the brands, dedicated to audience data strategy, insights, and segmentation, and coordinate efforts to ensure effective allocation of resources across the team + Collaborate with other cross-functional partners outside the Marketing Shared Services, including the Digital & Tech organization, which owns important inputs including customer data, and data analysis capabilities in service of functions outside of marketing **Who You Are** Additional Job Description + Demonstrated experience leading marketing teams in the audience intelligence and consumer insights domains + Strong experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams + Deep knowledge of and experience with audience data and segmentation strategies + Comprehensive understanding of data-driven audience intelligence tools, platforms, and approaches for the purpose of media planning and buying + Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment + Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions + Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap + Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels **Benefits at Gap Inc.** + Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. + One of the most competitive Paid Time Off plans in the industry.* + Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.* + Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.* + Employee stock purchase plan.* + Medical, dental, vision and life insurance.* + See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer. _*For eligible employees_ Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $191,000 - $262,700 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. **US Candidates** Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.