Seattle, WA, US
13 hours ago
Sr. Event Content & Programming Manager, Amazon Business Global Events & Experiences
Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

Amazon Business is dedicated to driving measurable outcomes for large brands, small businesses, partners, and suppliers. Our solutions leverage Amazon Business’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. These solutions help businesses automate, simplify, and use data to become more efficient and effective.

Within our growing Amazon Business Global Events & Experiences organization, we are seeking an accomplished event content & programming lead to bring the Amazon Business brand to life at our events with an industry-leading program for event content, thought leadership programming, speaker management, and executive engagements among customers. The right candidate will have a track record of working with a team of marketers and content developers to build content strategies for owned and industry events globally. This role will have end-to-end ownership of programming for owned and third-party event general sessions, main stages, speaker selection and preparation, and keynote delivery. This person should be creative, results oriented, relentlessly focused on the customer, and push to uphold high standards for writing, brand building, and marketing execution. This person should be passionate about building compelling messages and thought leadership, with the goal of shifting perceptions of procurement and financial decision makers, and driving sustained awareness and brand familiarity. You will also report program health regularly to key stakeholders and partner teams across the organization. This position will be based in Seattle (relocation assistance available) and will report to the Global Head of Amazon Business Events & Experiences.

This is a highly cross-functional role that requires close partnership across executive leadership, speakers, product marketing, brand & thought leadership, product management, content marketing, finance, field marketing, sales, communications, finance. and global teams. It requires strong communication skills, both verbal and written. This role requires an organized, creative marketer and a solid story-teller to shift perceptions through inspiration and thought leadership across industry stages and our owned events and executive programs. As an owner, you will define the Amazon Business global event content strategy and marketing narratives for in-person events. You will also own event content tools and processes, including speaker certification programs, that drive efficiencies, as well as up-level the storytelling to inspire customers while scaling globally.

Key job responsibilities
- Build, execute, and scale cross-functional event content & programming globally
- Work across multiple time zones to set the strategy and long term thinking for global event programming and content
- Define program goals and timelines related to program deliverables, communicating and aligning on those expectations with global content stakeholders.
- Define program framework for global executive engagement program (including customer advisory boards and executive briefings), as well as global speaker certification and development program.
- Work closely with cross-functional teams to understand key messaging and product roadmaps in order to build successful content strategy for owned and third-party events across multiple verticals
- Own the measurement of event programming and content, including defining KPIs
- Define content planning tools to ensure consistency across all events worldwide
- Develop recommendations for new initiatives that drive brand consistency and adoption globally
- Identify resourcing plan for global event content, balancing internal resources with agency support, maintaining customer obsession and frugality
- Dive deep when necessary on content execution and production (including writing, PowerPoint, etc.)
- Set and hold a consistently high bar for design and content quality of all customer-facing event materials
- Oversee event content end-to-end, including creative input, development, and execution from concept to completion
- Present program metrics and progress to goal to senior-level stakeholders, driving alignment with cross-functional teams
- Act as final reviewer of all event content, including voice, grammar, and copy editing, with attention to detail and relentlessly high quality and standards

A day in the life
This person will ensure we have consistent programming (content and activations) across all Amazon Business events. While this role will primarily focus on content, they will also define and refine new program frameworks, including executive engagements, content development processes, and overall attendee experience as it relates to education and thought leadership. With this in mind, each day will vary for this team member.

About the team
The AB Global Events and Experiences team is a small but mighty team that is building B2B event marketing programs. We are in our third year and are looking to expand the team with someone who can be strategic yet scrappy, look at the big picture while diving in on execution, and is willing to roll their sleeves up to develop customer-obsessed events.

If you are a builder, thrive in ambiguity, can work with varying resources, are a strong owner, and love event programming and enjoy teaching others, this role will be a great fit for you.
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