Blink Marketing is looking for a data-driven, customer-obsessed marketing manager to drive scaled email marketing campaigns globally. In this role you will be responsible for defining and executing the vision for email marketing strategies and campaigns with global scope. This role will have end-to-end ownership of subscription campaigns, including automated flows and promotional emails from strategy to execution with a strong foundation in e-commerce best practices.

This is a critical role on our marketing team as we look to scale acquisition, engagement, and retention efforts world-wide. This role will manage all acquisition email campaigns across Sonar and Braze including prospecting, TPR, Marquee, and APOS campaigns. They will manage device launch campaigns, prospecting, and campaign management. They will aim to become an Amazon Email Bar Raiser acting as the SME for all awareness, acquisition, and conversion email programs working with Developers, Creative, Product, and Biz
Dev.

They will support select international markets and cross-functional programs including co-marketing Smart Home campaigns to generate new households and LTV.

This role can be located in Boston, Los Angeles, Irvine, Hawthorne, Santa Monica, Malvern, Seattle or Austin.

Key job responsibilities
- Own email marketing campaigns from beginning to end from gathering of requirements, design and development, to testing, launch, and reporting
- Generate on-brand, best-in-class content, tailored to appropriate customers
- Leverage Braze, Sonar, and other email tools to increase performance
- Build email programs and execute campaigns that drive awareness, engagement, and revenue
- Work with stakeholders to build campaigns that inform customers of launches, promotions, news, and events
- Create and test campaigns and templates that align content to customer preferences
- Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement
- Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
- Develop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadership
- Gain subject matter expertise in customer pain points and deliver proactive solutions
- Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience
- Work with marketing, content, design, product, support, engineering, and leadership to align channel initiatives with business goals
- Analyze cohorts and segment effectively to drive growth
- Track email best practices, industry trends, and make proactive recommendations


A day in the life
This role's primary focus will be to build and execute global email marketing strategies and campaigns to enhance the customer experience and drive growth for our business. The ideal candidate has experience leveraging data to gain insights and solve problems, an eye for design, experience with content strategy, and technical email development skills.

You will bring your proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.

You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, ecomm and consumer marketing, and testing best practices.

You earn trust with key stakeholders across multiple teams and are excited to test and learn in a data-driven environment. You work autonomously yet enjoy collaboration, handle multiple large-scale initiatives, and deliver results that raise the bar.

About the team
Blink Marketing is dedicated to delivering the best experience for our customers while driving growth for the Blink business. We are committed to upholding our Leadership Principles including learn and be curious, earn trust, deliver results, and of course — customer obsession. We strive to produce best-in-class content, creative, and campaigns across channels and markets. We embrace our differences, seek to raise the bar, and work tirelessly to surprise, delight, and innovate. Blink is one of the fastest growing businesses in Devices.