Dearborn, MI, USA
1 day ago
Sr. Manager, Consumer Marketing

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

Ford’s Model E team is charged with delivering the company’s vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You’ll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.

In this position... 

At Model e we are passionate about solving hard problems and delivering extraordinary solutions to change the world. We challenge competitors, bureaucracy, obstacles and even our own assumptions. We have zero tolerance for bias or personal agendas. We are swift and decisive, trusting the experts, believing the data, seeking out and listening to bold intuition – regardless of the source. We are insurgents, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed. 

This candidate will be a key, visible member of Ford Model e team working across all vertical areas of the Ford Model e business to develop integrated plans that will span multiple skill teams. 

This new role reports to the Head of Product Marketing and Strategy and has primary responsibility for the brand management and consumer marketing strategy for all in-market vehicle lines and future launches. The role will focus on establishing, monitoring and growing the overall market presence of Model e vehicles across the US Market to help bring consistency and efficiency while driving business results. Responsibilities include monitoring the market, creating integrated GTM strategies and plans, and aligning all internal and external communications and tactics to help achieve corporate, Model e and vehicle line objectives. 

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