We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

Ford’s Model E team is charged with delivering the company’s vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You’ll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.

In this position... 

At Model e we are passionate about solving hard problems and delivering extraordinary solutions to change the world. We challenge competitors, bureaucracy, obstacles and even our own assumptions. We have zero tolerance for bias or personal agendas. We are swift and decisive, trusting the experts, believing the data, seeking out and listening to bold intuition – regardless of the source. We are insurgents, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed. 

This candidate will be a key, visible member of Ford Model e team working across all vertical areas of the Ford Model e business to develop integrated plans that will span multiple skill teams. 

This new role reports to the Head of Product Marketing and Strategy and has primary responsibility for the brand management and consumer marketing strategy for all in-market vehicle lines and future launches. The role will focus on establishing, monitoring and growing the overall market presence of Model e vehicles across the US Market to help bring consistency and efficiency while driving business results. Responsibilities include monitoring the market, creating integrated GTM strategies and plans, and aligning all internal and external communications and tactics to help achieve corporate, Model e and vehicle line objectives. 

You'll have... 

Bachelor’s degree 10+ years of experience in senior-level in Brand and/ or Consumer Marketing  This position requires occasional travel to Ford regional offices on a quarterly basis to meet with regional managers and visit dealerships. This is a hybrid position in either Irvine, CA or Dearborn, MI. A hybrid work schedule (3-4 days in the office) will be required.

Even better, you may have...

Automotive industry preferred MBA preferred Proven experience in developing, leading, and implementing integrated marketing and communications strategies and plans. Strong marketing and measurement-oriented mindset with a focus on results. Expertise in brand strategy and development. Ability to navigate complex environments and establish clear communication strategies. Demonstrated business acumen and strategic thinking capabilities. Proficiency in building and maintaining relationships at all organizational levels, with a collaborative approach to working with corporate and business unit teams. Experience in coaching and advising C-suite executives, serving as a trusted advisor. Exceptional communication skills, with a talent for content development and storytelling. Experience in managing agencies and collaborating with marketing and communications partners.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, vision and prescription drug coverage Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more Vehicle discount program for employees and family members and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays, including the week between Christmas and New Year’s Day Paid time off and the option to purchase additional vacation time. 

For more information on salary and benefits, click here: https://fordcareers.co/LL5NonHTHD

This position is a leadership level 5.

Visa sponsorship is not available for this position. 

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location. 

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What you'll do...

Brand Management and Consumer Marketing for In Market Products Develop and execute brand management and consumer marketing strategies for in-market automotive products, ensuring alignment with overarching brand goals. Create go-to-market materials, messaging, and positioning tailored to different audiences to drive consumer engagement and dealer support. Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, Media Communications, and Integrated Services to ensure consistent messaging and value propositions across the customer journey. Champion the vehicle line brand strategy, ensuring alignment with the overall brand strategy and adherence across all communications. Lead the development of tools and resources to support the selling cycle and enhance sales efforts. Establish and oversee market and competitive monitoring to assess brand health and develop strategies to optimally position products with consumers. Manage integrated, multi-channel communications, coordinating with experts across employee, internal, external, social, earned, and paid media, thought leadership, digital, web, email, and events channels. Ensure alignment of messaging across all communications in collaboration with Marketing Communications and Media Communications teams. Work closely with business vertical leads in Vehicles, Software, Charging, Financing, and Service to establish campaign goals, targets, and KPIs, and develop integrated journey measurement strategies.

Product Launches:

Spearhead the launch of new or updated vehicles by crafting compelling messaging, positioning, and a clear value proposition to captivate customers, media, and dealers, ultimately driving demand and achieving sales targets. Collaborate with leaders in Marketing Communications, Media Communications, Product Marketing, and Product Development to develop and execute omni-channel strategies that maximize reach and engagement across all platforms.

Experiences and Events:

Direct the marketing and management of company and industry events, including trade shows, to enhance brand visibility and engagement. Lead the creation of branded events and experiences tailored for customers and stakeholders, ensuring alignment with brand objectives. Ensure comprehensive management of event logistics, planning, budgeting, and performance measurement by the Experiences and Events team. Collaborate with agencies and partners to effectively execute events, ensuring high-quality delivery and impactful experiences.

This is a hybrid position in either Irvine, CA or Dearborn, MI. A hybrid work schedule (3-4 days in the office) will be required.