Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Customer Experience (CX) Strategy & Operations team defines strategic priorities, drives end to end operations, and delivers Workday's digital customer experience on the Workday Community - all while ensuring our business is standing strong on solid infrastructure with clear business processes. This shared services organization drives operational excellence and innovation across the Customer Experience (CX) organization, enabling program and organizational change across people, processes and systems.


The Workday Community organization is home to the digital customer experience for Workday customers - serving as the hub for knowledge, collaboration, and engagement. This digital platform is an inspiring, interactive space crafted to help our customers deepen their knowledge of Workday applications and improve their investment. The Workday Community Content Operations team plays a crucial role in demonstrating content to strengthen community bonds, drive engagement, and ultimately support the broader goals of the organization.


The Community Content Operations organization includes Content Curation, Strategy, and Information Architecture. This global team is composed of ~10 workmates, located in Costa Rica, the US, and Canada. The team thrives when working in a collaborative environment, loves bringing content excellence to customers and stakeholders, and are committed to continuous learning and improving. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.

About the Role

The Sr. Manager of Content Operations will report directly to the VP of Community to oversee the creation, management, and operations of Workday Community related content and campaigns.  This senior role provides leadership and strategic oversight of the Workday Community Content Operations organization as well as the platform and content capabilities. They will seek and adopt AI-forward processes and tools to accelerate automation and efficiency throughout content operations. The leader of Content Operations is responsible for driving content and operational excellence through strategic content initiatives, performance analysis, and ensuring that content efforts contribute effectively to business goals and objectives.

Responsibilities

Strategy Development: Developing a comprehensive strategy for creating and curating content that aligns with the Workday Community's goals and company objectives. 

Content Management: Overseeing the creation, curation, and management of content and all digital assets of the Workday Community 

Governance and Compliance: Establishing content governance policies, including content guidelines and compliance with legal and regulatory requirements.

Content Planning: Creating and maintaining an editorial calendar to organize content production schedules and ensure consistent publishing across channels.

Quality Control: Ensuring that all content meets high standards of quality, accuracy, and relevance. This includes editing, proofreading, and fact-checking as vital.

Content Performance Analysis: Supervising and analyzing content performance to measure key metrics such as engagement, traffic, conversions, and value.

Collaboration and Coordination: Working closely with other teams such as marketing, communications, product development, and customer support, to align content efforts with overall company objectives.

SEO and Content Optimization: Optimizing content for search engines by implementing standard methodologies for SEO, keyword strategy, and content distribution.

Innovation and Adaptation: Staying updated with industry trends, standard methodologies, and evolving Workday Community dynamics to continuously innovate and adapt content strategies.

Leadership and Team Development: Providing leadership, mentorship, and professional development opportunities for the Content Operations team. Setting clear goals, providing feedback, and fostering a collaborative and supportive work environment.

About You

Requirements 

5+ years leading and managing a team in content creation, management and strategy development, preferably in a Community-driven or online environment.

8+ years in content management, including the creation, editing, publishing, and management to engage customers and drive business growth.

Exceptional verbal and written communication skills are necessary for effectively conveying complex information to diverse audiences across various formats.

Expertise in developing and implementing comprehensive content strategies that align with business objectives, target audience needs, and brand voice.

Strong critical thinking skills to align program objectives with organizational goals with an ability to develop and communicate a clear vision for program success.

Other Qualifications

Strong project management skills to lead all aspects of multiple content projects, allocate resources, and meet deadlines.

Experience collaborating effectively with teams across marketing, product development, customer support, and other departments to align content strategies with broader organizational objectives.

Familiarity with content management systems (CMS), digital asset management systems (DAM), social media platforms, analytics tools, and other relevant technologies.

Proficiency in SEO principles and using analytics tools to measure content performance and optimize strategies.

Familiarity with digital marketing techniques, including social media marketing, email marketing, and content distribution strategies.

Strong analytical and problem-solving skills to address challenges and optimize content performance.

Experience leading content across different regions and understanding cultural nuances in content creation and localization.

Ability to adapt quickly to changing trends, user behaviors, and organizational priorities.

Excellent interpersonal and communication skills to engage with community stakeholders and members, address concerns, and further a positive community environment.

A bachelor's degree or equivalent experience in communications, marketing, journalism, digital media, or a related field.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!