At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

The Position Reports to: AD, Market research leader

Primary Function/Purpose

As a Sr. MR Manager at Lilly China, the person will support one of our four business units (Diabetes, Oncology, Neuroscience, or Immunology) or focus on HCP engagement strategy research. The role will involve leading cross-functional teams in market research projects, including project design, implementation, and quality control. This person will be responsible for conducting foundational market understanding for newly launching brands and leading the brand measurement plan, which includes matrix design, monitoring brand performance, and working with brand owners to lead quarterly brand health assessments of in-market brands. These assessments will support the brand team in achieving their strategies and meeting annual sales targets. This role will be highly integrated with the business and responsible for discovering and bringing actionable customer and market insights to influence key business decisions.
Key Accountabilities

Launch Preparation Research

Lead pre-launch research plan and conduct its implementationConduct primary market research studies to understand the disease, competitive market understanding, market access and pricing, and physician and patient insights

Brand Health and Performance Tracking

Build and implement a market research learning plan to answer key questions for our marketed brandsConduct brand tracking studies to understand performance of our current brandsConduct qualitative research to improve our current customer solutions and understandingPartner with the brand team to integrate customer insights and understanding into our brand planning processEnsure all MR projects strictly follow Lilly compliance requirements

New initiatives exploration

Support new projects initiatives for innovative solution in market insights capture from reporting to predictiveBuild effective connection with Lilly cross function to pilot best utilization of global brand resourcesQualifications
Education/Experience: Minimum BSc degree, MBA degree would be a plus
Professional Experience
5-8 years’ experience in pharmaceutical industry
Travel Requirements