Area: Emerging Markets Central
Department: DTC – Retail Operations
Direct Reporting Line: Director Retail Consumer Excellence EMC
Indirect/secondary reporting line: NA
Subsidiary/country: Kiev, Ukraine
Location: Kiev, Ukraine
GSMS Grade: M3
Number of Personnel Managed: 4
Purpose & Overall Relevance for the Organization:
To ensure the delivery of sustainable and profitable retail market share growth in Ukraine operating within the parameters of Emerging Markets Consumer Excellence by:
Leading by example on the development of a trading and service culture within the retail back office, the District Managers and the store field teams Motivating and inspiring the Market field and retail back office (RBO) teams to meet or exceed commercial goals and KPI’s, and build Brand equity Supporting the Retail Consumer Excellence Director and acting as “first amongst equals” with peer group to deliver a joined-up world class retail business and maximise brand equity Implementing, driving and ensuring compliance with agreed EMC Consumer Excellence processes and standards for field and RBO operations Continuous improvement through developing and executing local retail relevant and specific processes in close cooperation with EMC Consumer Excellence Team to reduce complexity and increase productivity at the field level
Key Responsibilities:
Inspirationally lead retail stores to a world class position by focusing on the 5 P’s: People, Product, Premises, Processes and Profit. Coach and develop District Managers to ensure high quality Multi-Store Management performance and to build a talent pool for higher Operations roles. Ensure a leading shopping experience and continuously maximise profitability from the store portfolio, in conjunction with key stakeholders, including the Retail Consumer Excellence Director and the EMC Consumer Excellence Team. Manage and control operational expenses (OPEX) in line with the Market retail budget. Manage and control inventory levels, shrinkage and stock accuracy across the stores as per targets set. Make recommendations to the Retail Consumer Excellence Director on commercial opportunities at Market level by analysing retail KPI’s and local retail trends and needs. Create and drive a high performance culture across the Market by setting clear expectations and targets analysing stores’ performance, holding District Managers accountable and giving appropriate and prompt feedback. Adhere to Global standards for all retail marketing, visual merchandising, training, and other store related activities, and monitor/evaluate established processes to guarantee stores’ full compliance. Identify and communicate Market needs and best practices to the Retail Consumer Excellence Director and EMC Consumer Excellence Team. To work closely with HR, VM, Retail Marketing and B&M to ensure optimal service to the stores by ensuring service to field and stores is a cultural priority and a reality Work with the real estate team to ensure we deliver the best locations for the brand Drive compliance with all Retail Consumer Excellence standards, taking Market requirements into account, unless legally prohibited from doing so.
Key Relationships:
Customers DTC team: Senior Director DTC, Director Retail Consumer Excellence, Consumer Excellence Team, Buying and Merchandising, Retail Operations, Real Estate, Sales Academy and Store Development Ukraine Country Manager Finance Team Retail HR Manager Brand team
Knowledge, Skills and Abilities:
Strong leadership skills, with a minimum of 10 years’ experience of leading multi store and district retail teams with proven man management experience Professional judgement based on experience that balances the brand with the commercial Excellent communication skills including impactful presentation skills, influencing and negotiating Flexibility to adapt to changing retail environment and able to develop strategy to overcome or make the big bigger given market/store performance Strong financial, business and numeric understanding including P&L and budget management Advanced literacy and IT skills (Word, Outlook, Excel, PowerPoint) and use of Retail systems Mobility with Ukraine driving license and own car or ability to obtain both Fluency in English. Local language advantage.
Requisite Education and Experience/Minimum Qualifications:
University degree in business (ideally with marketing and sales focus) or equivalent relevant experience Minimum of 10 years’ experience in the retail and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background Minimum 5 years in managing retail operations, Customer service and sales, employee, stock accuracy and inventory control within retail industry