Denver, CO, 80238, USA
5 days ago
Sr. Marketing Analytics Strategist
Description Location: UCHealth Catalyst Brighton Blvd Denver, US:CO:Denver Department: UCHlth Marketing FTE: Full Time, 1.0, 80.00 hours per pay period (2 weeks) Shift: Days - In the office 4 days per week, work from home 1 day per week. Pay: $44.33 - $66.50 / hour. Pay is dependent on applicant's relevant experience Summary: The ideal candidate will be the team member responsible for maintaining, optimizing, and implementing new data streams to our existing Salesforce databases. Primary responsibility will be Datorama (aka Marketing Cloud Intelligence). Will have a strong background in database management, marketing analytics and the ability to translate complex data sets into visual displays that drive marketing success. Will work collaboratively with media buyers and social team to develop dashboards with actionable insights. Needs to have a solid understanding of the BI tools, Salesforce platforms, and marketing analytics. The candidate should be familiar with data sources, data warehouses, data models, data quality, data visualization, and data security. You should also be able to use SQL, Python, R, or other programming languages to manipulate and analyze data. Leads and optimizes configuration, application, usage and data integration, management and movement within the CRM and marketing automation ecosystem. Responsibilities: + Manage, troubleshoot, and optimize the Datorama aka (Marketing Cloud Intelligence) database and related data infrastructure to ensure data integrity, accuracy and proper visualization of marketing campaigns, ROI analysis, etc. + Utilize SQL, SOQL, and excel functions to arrange needed data streams, data configuration and calculations. + Gather, organize, and analyze robust marketing data within the Salesforce Datorama aka (Marketing Intelligence) BI tool. + Work closely with finance, IT, media buyers and social team in leveraging MarTech stack to develop reporting solutions. + Create queries, views, reports, and easy-to-consumption dashboards and/or visualizations. + Pull marketing performance data from data warehouses and data lakes and summarize into reporting platform. + Participates in the monitoring, evaluation and analysis of campaign metrics, conversion rates, and ROI, analyzing key areas of improvement (audience, acquisition, behavior, conversions) + Conduct quality assurance checks on data stream flows to ensure flawless execution. + Within scope of job, requires critical thinking skills, decisive judgement and the ability to work with minimal supervision. Must be able to work in a fast-paced environment and take appropriate action. Technical Skills/Experience: + Experience with data processing tools and platforms, SQL, Datorama/Marketing Cloud Intelligence, Google Analytics, and other data analysis tools. + Experience in Salesforce products. + SQL databases and database querying languages + Programming skills (if possible) + Data mining + Data visualization + Adept with MarTech stack systems such as Salesforce Marketing Cloud, Salesforce Datorama (aka Marketing Cloud Intelligence), Google Analytics, and other media suite reporting tools. + Exceptional interpersonal skills even when working against deadlines in a fast-paced environment. Requirements: + Minimum Required Education: Bachelor's degree in Information Systems Management, Marketing, Computer Science, Data Science, or related fields. + Required Licensure/Certification: Salesforce certification. + Minimum Experience: 3 years of related experience in marketing analytics. Preferred: 3+ years of experience in Salesforce or Snowflake, (preferably in Datorama (aka MCI), marketing analytics a related field. We improve lives. In big ways through learning, healing, and discovery. In small, personal ways through human connection. But in all ways, we improve lives. UCHealth invests in its Workforce. UCHealth offers a Five Year Incentive Bonus to recognize employee's contributions to our success in quality, patient experience, organizational growth, financial goals, and tenure with UCHealth. The bonus accumulates annually each October and is paid out in October following completion of five years' employment. UCHealth offers their employees a competitive and comprehensive total rewards package: + Full medical, dental and vision coverage + Retirement plans to include 403(b) matching + Paid time off. Start your employment at UCHealth with PTO in your bank + Employer-paid life and disability insurance with additional buy-up coverage options + Tuition and continuing education reimbursement + Wellness benefits + Full suite of voluntary benefits such as identity theft protection and pet insurance + Education benefits for employees, including the opportunity to be eligible for 100% of tuition, books and fees paid for by UCHealth for specific educational degrees. Other programs may also qualify for up to $5,250 pre-paid by UCHealth or in the form of tuition reimbursement each calendar year Loan Repayment: + UCHealth is a qualifying employer for the federal Public Service Loan Forgiveness (PSLF) program! UCHealth provides employees with free assistance navigating the PSLF program to submit their federal student loans for forgiveness through Savi. UCHealth always welcomes talent. This position will be open for a minimum of three days and until a top applicant is identified. UCHealth recognizes and appreciates the rich array of talents and perspectives that equal employment and diversity can offer our institution. As an affirmative action/equal opportunity employer, UCHealth is committed to making all employment decisions based on valid requirements. No applicant shall be discriminated against in any terms, conditions or privileges of employment or otherwise be discriminated against because of the individual's race, creed, color, religion, gender, national origin or ancestry, age, mental or physical disability, sexual orientation, gender identity, transgender status, genetic information or veteran status. UCHealth does not discriminate against any "qualified applicant with a disability" as defined under the Americans with Disabilities Act and will make reasonable accommodations, when they do not impose an undue hardship on the organization. Who We Are (uchealth.org)
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