Job Title

Sr. Marketing Manager - Shawgrass

Position Overview

The Marketing Manager, Shawgrass, is responsible for marketing development, execution and measurement focused on growing the market share and profitability of the brand across channels. The role supervises and executes marketing activities and must develop a strong understanding of the business + competitive companies/products and the target consumer. As a leader within the organization, the candidate must have the skill set and experience necessary to make sound business decisions, set strategic direction and influence internal/external stakeholders to execute a strategy. 

Primary Responsibilities 

Define, execute and measure complex marketing and merchandising strategies effectively supporting Shawgrass across different distribution channels 

Manage multiple projects from concept to completion to ensure timelines and budgets are met 

Highly collaborative role requiring strategic influence with product category teams, product design, sales and other marketing team members 

Conduct and leverage market research and put it to work for the brand. Identify gaps in research and work with internal stakeholders to obtain and leverage 

Develop and oversee marketing materials relevant to the desired audience, including but not limited to national sales force, wholesale distribution, retail customers, and pro installer channel 

Tradeshow development and execution 

Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms 

Effectively communicate marketing initiatives to internal and external audiences + customers 

Drive brand consistency through all marketing activities 

Effectively identify KPIs and measure marketing tactics, optimize as needed 

Positively represent Shaw’s culture and values when engaging with customers 

Help with marketing initiatives/projects on the Shaw Turf business as needed 

Requirements:

4-year degree 

5+ years of marketing, communications, or relevant experience

Multitasking and managing complex workload ability 

Agile mindset 

Proven interpersonal and leadership skills 

Preferred:

Knowledge of graphic design programs and principles 

knowledge of social media strategies and techniques 

Experience working in a high pressure, deadline driven environment 

Core Competencies: 

Create Strategic Plan 

Make Effective Decisions 

Influence Others 

Drive Results 

Deliver Compelling Communication 

Demonstrate Good Judgement 

Build Trusting Relationships 

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.