Strategy Development and Implementation: Drive the development and implementation of
social media advertising strategies that align with our marketing and business goals on Meta,
TikTok and other potential emerging channels
Cross-Functional Collaboration: Work closely with our creative team to ensure
development of engaging ad content that captures the spirit of our games, tailored for each
platform, as well as the amplification of top-performing content
Budget Management: Oversee and optimize social media budgets by SKU, platform and
advertising objective, ensuring we maximize ROI and meet our larger business goal
Performance Analysis and Optimization: Closely monitor performance on all channels,
making optimizations and recommendations and proactively escalating areas of opportunity.
Track and analyze all relevant KPIs to measure success and inform strategy. The ability to
create and adhere to an effective process to track and measure your efforts is critical
Paid Social Asset Creation and Analysis: Refine short-form video strategy through data
analysis, conducting content experiments, and iterating on successful formats; active
participation in creation of paid video and static content leveraging in-house resources and
external tools.

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