New York, NY, US
15 hours ago
Sr. Partnership Marketing Lead, SMB Marketing, Amazon Ads
Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!

As part of our growing US SMB Marketing team, we are looking for a Sr. Partnership Mktg Lead who is passionate about helping small businesses succeed on Amazon. In this role, you will develop the business, marketing and content strategy of connecting SMBs with our preferred partners (such as tool providers and independent agencies). You will collaborate with Stores and Ads organization to create a successful lead generation strategy. You will be responsible for gathering customer feedback, data analysis, measurement, and reporting. To be successful you’ll need to be a strong communicator and collaborator who can earn trust with key leaders and stakeholders across multiple teams. You are results-oriented and have a relentless focus on using customer data and insights to deliver bar-raising experiences.

Key job responsibilities
- Research: Perform data analysis and customer research to uncover partner adoption opportunities
- Strategy development: formulate marketing and sales strategies and roadmaps aligned with areas of opportunities; align your vision with leaders and partners
- Implementation: Develop marketing content, lead sales enablement and trainings, build SOPs, and partner with relevant stakeholders to implement
- Reporting: identify success metrics, measure impact, gather feedback, and leverage insights to improve go-forward strategies

About the team
The SMB Marketing team serves sales-unmanaged active advertisers with the mission to grow Amazon Ads awareness and consideration among small and medium-sized businesses and drive demand for the self service channel.
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