**Work Location** : Cherry Hill, New Jersey, United States of America **Hours:** 40 **Line of Business:** Enterprise Enabling Functions **Pay Detail:** $68,640 - $102,960 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. **Job Description:** The Sr. Product Analyst, Digital Sales & Public Sites executes strategies to ensure TDB’s - digital offerings and sales practices remain industry-leading and to seamlessly guide, proactively engage our customers Digital with the most relevant and unique experiences while delivering increased online sales volume. **Depth & Scope:** + Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the Consumer products portfolio, including marketing campaigns, line-of-business and other -digital platform driven initiatives; in doing so, understands the overall impact of these activities against daily, weekly, and monthly sales results + Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators; consolidates -Digital, Line of Business and marketing reporting to create informative scorecards that enable the team to drive results + Utilizes customer analytics and data management techniques, creates always on lead and optimization lists to ensure the right offer is being sent to the right customer + Identifies specific always on lead opportunities to improve sales conversion leveraging key customer information + Identifies segments to drive page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc), behavioral targeting and personalization etc. + Works with Lines of Business to analyze profitability of Digital generated accounts; participates in project and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales + Conceives initiatives, forecasts the value and leads the change through execution, setting the measurement strategy and managing toward success + Builds a pipeline of optimizations to increase traffic and improve sales conversion, tracks and manages the program, leading delivery teams and key partners toward the successful implementation + Acts as the stakeholder or digital sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives + Works with key stakeholders to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights; conducts competitive and market research and analysis and tracks emerging consumer and online trends to inform product strategies and roadmaps **Education & Experience:** + Bachelor's degree required + 3-5 years' experience required + Strong data and reporting analytics skills + Knowledge of SAS a plus + Proven experience driving leads, sales and other key web metrics through the online channel, while deploying strategies to improve overall site traffic + Business acumen: strategic thinking, business process development, analytical and problem solving skills + Proven understanding of financial institutions product offering(s) and current processes for sales online + Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities + Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through the use of training, coaching and focus on people development + Detailed business knowledge of public site technology and tools + Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders + Strong time-management and organizational skills to manage multiple deadlines and priorities in a fast paced and constantly changing environment + Experience managing P&L and developing business cases + Undergraduate degree required, graduate degree would be an asset The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes. **Who We Are** TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. With more than 6,500 professionals operating out of 40 cities across the globe, we help clients meet their needs today and prepare for tomorrow. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank. We are growth-oriented, people-focused, and community-minded. As a team, we work to deliver value for our clients every day. **Our Total Rewards Package** Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards) **Additional Information:** We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home. **Colleague Development** If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals. **Training & Onboarding** We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role. **Interview Process** We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call. **Accommodation** If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.