Company Description

About A Place for Mom:

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion.

Our employees live the company values every day:

Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.Win The Right Way: We see organizational integrity as the foundation for how we operate.Embrace Change: We innovate and constantly evolve.

Job Description

The Position: 

The senior product manager role will be supporting our Lead Management Platform product offering designed specifically for our call center agents, senior living advisors and sales operations team. This role requires a strategic thinker with a strong product vision who can operate cross-functionally to support an all-encompassing lead management product. The successful candidate will balance customer-centric design with advanced reporting capabilities, build strong feedback loops with sales teams, and evaluate a consolidation strategy of legacy products; transforming our lead platform into a unified, comprehensive, high-impact experience. This leader will report to the VP of Product and partner with product leads to formulate a long-term product strategy and vision that aligns with our overall business priorities and goals.

Who you are:

The ideal candidate for this role is a strategic and empathetic leader, with a strong track record in building and scaling products within a lead generation and management environment. This individual will have a deep understanding of sales experience, engagement, and sentiment, paired with the analytical rigor to build tools that demonstrate tangible value and ROI for our customers.  This person is skilled at identifying features that matter, and uses customer understanding, data and intuition to support a streamlined, future-forward product strategy.  They thrive in cross-functional settings, bringing together engineering, design, data, and customer support teams to deliver impactful solutions. This person is highly collaborative yet decisive, with the ability to align diverse stakeholders behind a shared product vision and drive successful outcomes in a complex, fast-paced environment. This individual has a passion for using data and customer feedback to shape product development, ensuring the customer voice is present at every stage of the product lifecycle.  In addition, this leader brings strong communication skills and a natural ability to motivate teams around customer-centric goals. They are proactive in identifying opportunities and challenges, and will manage change and transition for customers in a positive and smooth manner.  Above all, they have a deep commitment to creating products that not only meet customer needs but enhance engagement, foster community, and create lasting value for users.

What you will do:

Product Vision and Strategy - Support and lead the development of a cohesive product vision and translate said strategy into a robust roadmap that prioritizes the most impactful features and user experiences for our community customers.  Define clear objectives and key results (OKRs) that align with the business’s overall goals, ensuring each product initiative delivers measurable value.  Customer Engagement and Research - Develop direct feedback loops, providing a seamless way for sales team to share their experiences and needs. Ensure these insights directly inform product updates and drive continuous improvement.  Build mechanisms for customers to see their feedback in action, reinforcing the commitment to user-centered innovation and customer engagement.Customer-centric Design principles - Collaborate closely with engineering, design, and UX teams to bring sales-focused features to life. Prioritize intuitive, responsive design that promotes engagement and enhances overall sentiment.  Develop and integrate personalized recommendations and content, leveraging user data to create tailored and meaningful customer journeys.  Advocate for sales needs by using data insights and industry trends to anticipate needs and exceed expectations. Conduct user feedback sessions with sales to inform needs and evaluate feature prioritization in line with overall company goals.Detailed ROI Reporting and Performance Tracking - Establish ROI and performance tracking systems that provide sales with real-time insights Evaluate/design comparison tools and analytics dashboards, empowering sales to make data-informed decisions about how to progress the lead through the funnel.  Use data and analytics to gain insights into sales team behaviors and trends, identifying opportunities to enhance product offerings and inform strategic decision-making.Product Consolidation Strategy - Strategize and manage the long-term migration of different critical features of legacy products to align with new strategic vision for our lead platform products.  Ensure that sales experience minimal disruption through change.  Develop clear communication plans to inform and support sales through product transitions, providing resources that make the new enhancements intuitive and easy to adopt.Leadership and Cross-Functional Collaboration - Serve as a point of contact for product strategy across departments, fostering close collaboration with engineering, design, customer support, and data science teams.  Guide and mentor others, providing clear direction and fostering a collaborative, high-performance culture. Establish expertise cross domains and articulate a feature development impact to adjacent domains.

Qualifications

Required Skills and Competencies:

Product Experience: 5+ years of product management experience, with a track record of delivering successful products, ideally with some exposure/experience with CRM systems, specifically in lead routing, distribution and post referral engagement. Familiarity with call center technology such as Five9 is a plus.Strategic Vision and Execution:  High-level strategic thinker with the ability to translate long-term product vision into actionable, value-driving plans that align with organizational goals and customer needs.Data-Driven Decision Making: Strong analytical skills, with experience in utilizing reporting visualization tools (Tableau, Amplitude, Databricks) and performance comparison dashboards to read out on product/feature performanceUser-Centric Mindset: A passion for understanding user needs and translating them into product features and experiences that deliver value.  Proven track record of building and scaling products with a deep focus on user experience, community engagement, and retention strategies that drive positive customer sentiment.Cross-Functional Leadership:  Demonstrated ability to lead and inspire cross-functional teams, including engineering, design, customer support, and data science, fostering a collaborative and high-performance culture.Product Transition and Legacy System Management:  Experience successfully navigating product transitions, including the strategic consolidation of legacy products into cohesive new platforms to improve customer experience.Communication Skills:  Exceptional communication and storytelling abilities, with the skill to articulate complex product strategies and inspire cross-functional teams around a shared vision.Adaptability and Problem Solving:  Proactive problem solver with the resilience and adaptability to lead teams effectively in a fast-paced, evolving marketplace environment.Technical Knowledge: Familiarity with software development, product design, and data analysis tools. Ability to translate technical concepts to non-technical stakeholders.

Additional Information

Why Join Us?

This is an exceptional opportunity to be part of the development of a transformative product that will shape the future of how we best serve our families, sales and communities.  As the Senior Product Manager, you’ll be at the forefront of delivering value to our families in need and our senior living advisors, empowering them with a platform that anticipates their needs and enhances their journey. If you’re passionate about creating products that make a difference and enjoy working in collaborative, fast paced environments, we’d love to hear from you.

Compensation

Base Salary: $110,000 to $120,000 + 10% BonusBenefits:401(k) plus matchDental insuranceHealth insuranceVision InsurancePaid Time Off

All your information will be kept confidential according to EEO guidelines.

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