Outbound Communications is seeking a Senior Product Marketing Manager for High Velocity Events to experiment and optimize the content and creative strategy for Amazon’s Email, Push, SMS and emerging communication channels during the large-scale sales events. We are responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content strategies, execute well-structured experiments, scale successful programs, and optimize performance across categories against clear, and jointly shared, goals. You will be focused on building and implementing a global strategy that is inclusive of events, cross-category evergreen content, new content formats, and strategic business priorities.

Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon’s products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will own all traffic-driving initiatives that delight our customers with elevated creative and cross-category discovery. You will regularly partner with engineering and analytics teams to not only scale and automate, but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.


Key job responsibilities
- Create the global marketing strategy for innovative programs including compelling and new content across email, push, sms, and new channels for key shopping events
- Partner with design, analytics, product, and engineering teams to develop new, global programs, automating where possible.
- Define experiments and optimize to drive meaningful insights and recommendations.
- Define and own goals, including unlocking new business strategies and channels.
- Communicate results regularly with internal stakeholders and teams to iterate on opportunities.
- Present strategy, learnings, and recommendations to senior leadership.
- Track, measure, and report on channel results, contributing to business reviews regularly.
- Drive thought leadership with regards to Outbound Marketing worldwide.