Amazon Devices—the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines—is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager.

As a Sr. Product Marketing Manager in the Online Experience team, you will focus on how we optimize the customer shopping experience across our expanding portfolio of Devices. You will leverage customer research and data, partnering across product line and creative teams to construct targeted tests around the most relevant content for specific groups of shoppers. Additionally, you will innovate to raise the bar on our testing knowledge base across a range of channels, including detail pages, the Amazon homepage, email, onsite search and other online channels.
You will lead automated marketing channels and drive web site traffic, maximize device sales and improve customer experience. You will test, build, automate and scale performance marketing initiatives across traffic channels that benefit all of Devices. This is a unique opportunity to drive growth for our Devices business. In this role, you will work with central business and engineering teams to build automated advertising technology, assess marketing capabilities, own an experimentation strategy, and undertake detailed data analysis.

You will work in a highly collaborative environment, partnering with other Devices product lines and internationally to share best practices and coordinate on new hypothesis for how to help customers discover the right product. You will conceive and propose new strategies and concepts, and guide those projects to completion. To achieve your goals, you will become a subject matter expert on our business and author team communications to key stakeholders.

The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. They will have deep experience in consumer product marketing, merchandising and testing, demonstrated ability to drive website optimization and conversion in both mobile and online channels, and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will embody and inspire a positive, high-energy, results-oriented culture, creating a measurable impact across Amazon and the wider industry landscape.

The position is based in Seattle, covering the North America region.



About the team
This team is one of the fastest growing marketing teams in Amazon Devices and is chartered to launch products and improve the customer experience while increasing Amazon Device sales and engagement. We refuse to accept constraints, internal or external, and have strong bias for action and ownership.
Core Responsibilities:


- Develop deep channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.
- Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
- Define creative, high quality, and clear product roadmaps based on channel strategy and vision.
- Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application.
- Manage prioritization and trade-offs among customer experience, performance and operational support load.
- Create buy-in for the product vision both internally and across key partners.
- Proactively identify and resolve issues that may impair the team’s ability to meet strategic, financial, and technical goals.