Senior Product Marketing Manager
The Senior Product Marketing Manager is responsible for driving the development, optimization, and execution of product marketing strategies for Omnicell’s Specialty Pharmacy Services as well as emerging outpatient offerings. This role serves as the go-to-market leader, collaborating with sales, marketing, and product management to ensure messaging, programs, tools, and training address critical market needs and deliver measurable results.

 

Key Responsibilities:

Design and lead product marketing strategies, including go-to-market plans and related segmentation, persona definition, research, competitive analysis, message and message testing, product launches, persuasive content and tools, and sales training. Lead the marketing program in partnership with broader marketing to drive purposeful execution of strategy across events, campaigns, tools, and training. Develop content for marketing collateral, social media, websites, and other channels. Lead message strategy and purposeful execution for key events, such as tradeshows, thought leadership events, and user group meetings. Lead message strategy for various campaigns to drive strategy. Collaborate with cross-functional partners consistently and effectively in order to ensure efficiency, alignment, and drive sales and market performance in accordance with strategy.

 

Required Knowledge and Skills:

Expertise in product marketing – research, strategy, and execution thereof - with a track record of successful new and existing product launches and ongoing performance improvement. Results-oriented and growth-focused, with a demonstrated ability to deliver high-quality outcomes and empower internal teams. Strong analytical and critical thinking skills to interpret data, identify problems, and develop sound solutions. Exceptional communication and collaboration skills, with the ability to influence cross-functional teams and present confidently to customers, internal stakeholders, and leadership. Proficiency in Microsoft Word, Excel, PowerPoint, and other tools; advanced design and narrative skills are a plus. Ability to prioritize multiple projects, manage stakeholders effectively, and build alignment across teams. Passionate about advancing patient care and improving the healthcare professional experience.

Basic Qualifications:

Bachelor’s degree with 7+ years of experience in product marketing or high school diploma/GED with 9+ years of relevant experience. Minimum of 3 years’ experience in the technology, healthcare, or medical sector.

Preferred Qualifications:

MBA or other advanced degree. Experience in healthcare outpatient services, especially Specialty Pharmacy. Familiarity with human-centered design principles and persuasive narrative frameworks.