Amazon Live operates at the intersection of content, commerce, and community, bringing stories to life through video content on Amazon Live. We are seeking a data-driven Sr. Program Manager to optimize brand performance through analytical insights, operational efficiency, and strategic planning. The position involves researching and gathering data from across the Amazon ecosystem to help clients optimize their Amazon Shoppable Videos investment strategies. Key responsibilities include analyzing results to drive business growth, interfacing with clients, sales teams, and product/data research teams, while improving operational workflows. This role combines data analytics with operational excellence to deliver measurable business outcomes through strategic decision-making. To excel in this role, you'll need a unique blend of technical expertise, strategic thinking, and exceptional communication skills.

Key job responsibilities
Operational Efficiency:
• Identify and implement automation opportunities across brand success operations improve team productivity
• Develop and document standard operating procedures
• Lead process improvement initiatives and measure their impact
• Foster collaboration with internal and external partners to optimize resource allocation and brand success
• Bridge gaps in team dynamics, processes, and systems

Data Analytics & Analysis:
• Lead comprehensive data analysis of campaign performance and brand success metrics
• Identify trends and patterns in brand performance data to inform strategic decisions
• Create regular reports and recommendations

Strategy Development:
• Develop and implement data-backed strategies to improve brand performance
• Collaborate with cross-functional teams on strategic initiatives
• Monitor strategy effectiveness and adjust as needed
• Communicate regularly with stakeholders on key business initiatives


About the team
Amazon Shopping Videos (ASV) is a fast-growing business focused on enabling customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. More than ever, shoppers worldwide use video (on demand and livestreams) to discover products, research and make more informed purchase decisions, and engage with creators and communities they trust.