Job Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Austin, TX or Warren, MI three times per week, at minimum.

The Role

At General Motors, we are transforming the future of mobility and enhancing customer experience through innovation and technology. We are seeking a driven and talented Sr. Software Engineer – Marketing Cloud to join our team. This role provides an opportunity to develop and support cutting-edge Salesforce Marketing Cloud solutions across multiple lines of business.

The ideal candidate will bring strong technical expertise, initiative, and the ability to collaborate effectively within a fast-paced environment. This role requires a focus on quality, performance, and innovation, with opportunities to grow both technical and professional skills.

What You'll Do

Develop and implement email campaigns using Salesforce Marketing Cloud.Create and manage complex customer journeys using Journey Builder.Integrate Salesforce Marketing Cloud with various data sources and APIs.Maintain and optimize existing marketing automation processes.Participate in architectural and design reviews to ensure alignment with organizational goals.Build and maintain strong relationships with peers, mentors, and managers to enhance team contributions.Stay updated with new Salesforce Marketing Cloud features and functionalities.Experience with data modeling, custom objects, and data securityWork closely with technology, sales and marketing to ensure optimal performance and usage of Salesforce systems and products.Develop and deploy items such as: SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integrations (native connectors and 3rd party), Cloud Pages (front and back), data models and hygiene.Set up performance reporting and lead A/B testing of marketing campaigns.Upgrading and configuring Salesforce systems (clouds) for optimized workflows and integration Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow)Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud. (bug fixes and new product features)Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution and campaign measurementAdmin tasks including: Adding and removing users, role creation, and adhoc day-to-day supportAssist in managing development and partnership engagements with third party consultants as needed to complete projects.Importing data while maintaining data cleanliness and remaining aware of automations.Build and maintain in market solutions to solve business needs in Salesforce thinking of the full Salesforce ecosystem (Sales and Service Clouds).Efficiently and effectively provide business analysis to stakeholders to help streamline operations.Report and dashboard creation from simple to complex System maintenance.Monitor and enhance information flow within CRM and pair with other business-critical systems.Provide training and support to end users including but not limited to (data cleanliness, internal processes, user onboarding and new features).Document solutions, architecture and processes including dependency mapping across Salesforce Data including internal and external consumers of Salesforce data.Ensure emails follow industry policies and best practices.Customer Journey Mapping: Collaborate with marketing and sales teams to map customer journeys and design automated, personalized campaigns that align with business objectives.Automation and Personalization: Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience.Leverage personalization features to deliver targeted and relevant content to different segments.Data Management and Segmentation: Manage and segment customer data within Salesforce Marketing Cloud for precise targeting and personalized messaging.Implement data governance best practices to maintain data quality.Ensure Compliance Reviews and approves business requirements.

Additional Job Description

Your Skills and Abilities (Required Qualifications)

4 years of experience in Salesforce Administration (Marketing Cloud and Sales Cloud).Hands on experience managing marking campaigns 2-3 years of experience with high touch with marketing and sales teams.Salesforce Administrator certification is required.Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.Experience with Flow Builder, Omni-Channel, Custom Objects, sandbox management, and user administration is required. Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.Strong understanding of CAN-SPAM, GDPR, and other relevant data privacy and compliance regulations.Salesforce data model, SOQL queries, and data loader Experience developing customer-facing user interfaces.Experience in supporting both Sales and Marketing.Exceptional verbal and written communication skills, effective listening skills, and expertise in setting and managing expectations.Proven solution documentation, scoping, and execution of projects.Experience in collaboration within an Agile development environment.Strong problem-solving skills with the ability to learn and implement new solutions on the fly.

What Will Give You A Competitive Edge (Preferred Qualifications)​  

Marketing Cloud Proficient with Apex, Native, MySQL and JavaScript.Salesforce Developer Certification.Experience working in JIRA or another similar tool.Experience with GDPR/PII, Data Security and PCI is a bonus.Experience with data and systems integration including collaboration with data science.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. 

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL  

NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE. 

#LI-IW1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​