Position Purpose:

The Senior Specialist Category Marketing will manage media strategy & campaign deployment project management for a department-aligned set of Home Depot vendors to drive a best-in-class Retail Media+ supplier experience. This individual should leverage their marketing expertise to develop omni-channel engagement opportunities for multiple vendors within a specific department. This individual will partner with internal stakeholders to understand departmental strategies, built cohesive & innovative campaign plans for omni-channel marketing deployments, and triage execution with internal paid media teams. This is a unique opportunity to join a highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.

Key Responsibilities:

30% Campaign Support - Triage execution of campaigns with Paid Media team; Ensure detailed documentation provided for planned campaigns, and support QC of campaign assets; Ensure campaigns launched in alignment with plans, and that relevant vendor partners are appropriately highlighted per their Retail Media+ and Incremental/Co-Op spend commitments15% Collaboration - Collaborate with Retail Media+ Paid Media Analysts to ensure reporting provided to relevant vendors as needed; Refine future campaign plans based on completed campaign results50% Media Plans - Develop integrated media plans for pooled vendor campaigns with input from cross-functional partners; Itemize engagement opportunities across paid, owned, and earned channels; Ensure strategic adjustments reflected in finalized campaign plans; Ensure media proposals align with overall departmental strategy; Develop documentations of available campaign inventory to enable Partner Management sales processes5% Projects - Work on special projects as directed

Direct Manager/Direct Reports:

This position typically reports to Senior Manager, Category MarketingThis position has 0 Direct Reports

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.Must be legally permitted to work in the United States.

Preferred Qualifications:

Excellent written and verbal communication skillsBachelor's degree in marketing, advertising, or a business-related field3+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)Experience in digital media, retail e-commerce, marketing / advertising technology, and on-site advertising productsExperience managing projects and working with cross-functional stakeholdersExperience with SharePoint, PowerPoint, and ExcelFamiliarity with integrated marketing plans and creative asset briefsStrong organizational skills & attention to detailsAbility to communicate clearly with teammates and supervisors in both verbal and written communicationsAn adaptive mindset and a willingness to learn new skills & processesAbility to manage deadlines & milestones across multiple simultaneous projectsA collaborative approach and willingness to seek help as neededA strategic approach to execution, including an ability to identify process improvements

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

3

Competencies:

Action OrientedCollaboratesDrives EngagementCommunicates EffectivelyCustomer FocusDrives ResultsManages Conflict