New York, NY, US
22 hours ago
Sr. Video Optimization and Go-To-Market, Amazon Ads
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Live Sports, Twitch, and FireTV, as well as on third-party publishers.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned leader to join the Global Video Advertising Sales team as Sr. Video Optimization Go-To-Market. This role will report directly to the Head of Global Video Go-To-Market and lead the video optimization strategy across all supply and demand channels holistically, including developing the unified go-to-market strategy and strategic execution for advertising inventory solutions across Amazon video and streaming properties globally. He/she will partner with the broader Global and regional GTM teams, helping to set the total Video strategy.

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:
• Drive monitoring, analysis, and reporting of monthly supply/demand trends
• Generate new Standard Operating Procedures to connect supply inspection to specific GTM strategies
• Work with Regional sales teams to shape and communicate demand strategy development
• Partner with Product and Ads Marketing on Regional Marketing narratives
• Assist in Regional training development for Regional GTM sales enablement execution


Key job responsibilities
The ideal candidate will possess inventory management and analytics experience, as well as strategic development background within video and STV that enables them to drive a comprehensive go-to-market strategy based on Amazon’s video supply mix. This leader will partner cross-functionally across leaders within Amazon’s video properties, and work closely with Product, Supply, and Marketing to drive revenue growth in this segment.

DESIRED QUALIFICATIONS
• Extensive background in commercializing inventory, including supply, pricing, and yield strategy
• A strong track record in data analysis, specifically within supply/demand trends
• Experience in developing and launching go-to-market strategies within streaming and video, using supply analysis as the backbone of those strategies
• A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
• Experience working with Product teams for roadmap decisioning and packaging
• Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
• Track record of building programs, such as joint business plans, commercial agreements, incentive structures, and service offerings
• Proven track record of working with sales teams to introduce new products, develop market fit, and help the broader organization scale sales of the solution
PROFESSIONAL LEADERSHIP TRAITS
• Exhibits excellent business judgment
• Is highly analytical and structured
• Has relentlessly high standards
• Thinks strategically, but stays on top of tactical execution
• Utilizes creative, innovative thinking
• Thinks big and has convictions
• Is action and results oriented


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