**Job Description :** **Job Title:** State customer marketing Executive - Retail **About us:** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. **About the Function:** Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **About the role:** Extensive travelling across to the outlets Visiting the different markets, visiting outlets during activations Engaging consumers and customers at the outlets Ability to multitask and deal with complex challenges Constantly scouting for new opportunities **Role Responsibilities:** (QUANTITATIVE / QUALITATIVE) Outlet management • Conduct market recce with Sales team to evaluate and finalize the outlets • Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO • Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar • Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc • Prepare and supervise contracts for rental outlets and get their approval through the legal team • Ensure accurate documentation, supervision and monitoring of activated manned outlets, tertiary, POs and attendance • Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments Brand communication and visibility • Help SCMM develop brand communication options at various channels as per brand imperatives • Co-ordinate with vendors to oversee execution of signage in the state. • Execute agrees visibility strategy and track and monitor visibility execution • Responsible for the choice of outlets for implementation along with the Sales team. • Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out. Budget • Coordinate with the manpower agency for various activities eg. claim settlement etc. • Ensure accurate spend of budgets at the state level. Analytics • Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement. • Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan Train promoters for optimum performance • Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing • Induct and train the promoters as per incentive schemes • Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings. **Experience / skills required:** Qualification: MBA in Sales and Marketing Experience: • 2-4 years experience in FMCG / Alco-Bev sales • Planning, execution and review. • Analytical & reasoning skills; data analytics • Communication & negotiation skills • Collaboration skills • ROI Orientation • Vendor Management • Training promoters in outlets • Creativity **Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular **Primary Location:** Agartala **Additional Locations :** **Job Posting Start Date :** 2024-12-16 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)