PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

 

· Retail Store Manager (SM) operates own retail store with focus on brand and consumer experience with consumer-first mindset.

· Leads the team of store and creates and develops customer service culture with store team members along with high operational and brand standards.

· SM is leading example of retail knowledge and customer service focus for store team, understand dynamic retail environment in omnichannel perspective.

· Represents the adidas brand/company brands and products in inspiring and impactful way. Amplifies the brand with every decision and every action.

· Works in close collaboration with Retail Operations Area Manager (ROAM) and retail back office functions to deliver implementation of strategic actions and projects for the store and in the market.

 

DELIVERING STORE TARGETS:

 

· SM is targeted with financial and retail targets, with focus on NS and Profit, along with strong focus on cost management. SM is responsible and accountable to deliver targets in defined time with store team.

· SM manages all resources within the store to provide consumers with a leading shopping experience and driving positive store experience NPS results.

· SM is responsible to implement and operates store within established policies, procedures, initiatives and directives.

 

KEY ACCOUNTABILITIES:

 

Sales and Business:

· Accountability and understanding of retail KPIs and financial KPIs, management of store P&L towards defined targeted KPIs.

· Ability to diagnose and address store strengths opportunities and efficiencies.

· Management, support and coaching of the store team to drive sales and deliver retail, financial and NPS KPIs, while managing costs and expenses to deliver profitability targets.

· Understanding the concept and strategic importance of the store, understand store environment and connections to other adidas consumer touchpoints (online, omnichannel, trade zone, key city, communities etc.) and think broadly when setting the direction to the store team.

· Development and leadership of execution of a visionary well thought out business plan for the store and thrive to achieve objectives, deliverables and timelines of the plan.

· Provide regular input to the RETAIL OPERATIONS AREA MANAGER (ROAM) / District Manager and collaborate with different back office functions (Retail Marketing, Visual Merchandising, Merchandising & Allocations, Supply Chain, Profit Protection, Human Resources, Store Development, Retail Facility Management) to achieve sales & brand ambition.

· Drive experience NPS process and improvements to reach excellent NPS score of the store and consumer satisfaction.

· Drive omnichannel consumer journey experience for consumers and in-store with team.

· Know how to set priorities in a high-pressure environment with tight deadlines and show the necessary resilience.

 

Operations and Process:

· Understand, lead and implement retail operations standards, brand & visual merchandising standards, audit, health & safety, internal control and loss prevention policies and procedures in compliance with Global and Europe retail operations policy and procedure foundation (SOM, House of Retail).

· Ensure consistent implementation and usage of all applications, programs, tools, projects in store to drive performance and continuous improvements, still with focus on consumer-facing activities and having consumer-first mindset.

· Manage efficiently processes in back of house (BoH) and in front of house (FoH, shopfloor) and allocate sources and team to areas accordingly to ensure store and team readiness for consumers.

· Allocate sources in store efficiently to maximize key commercial moments, events, product launches.

· Manage multiple responsibilities at same time, whilst remaining focused on the consumer.

 

Teamwork and Leadership:

· Manage, lead and partner with the store team to build and role model collaborative environment by the establishment of clear shared goals, involving others in the decision-making process and building productive relationships.

· Leverage available tools to manage performance of team (MYBEST, People Management tool), succession, recruiting, hiring and development activities, resulting in high employee engagement enabling a learn and grow culture.

· Promote a high-performance culture in the store by setting clear expectations, holding employees accountable, creating an effective and efficient work environment, and setting goals that focus the team on key drivers that impact success

· Take clear accountability for training and execution in store in all designated areas, including business, operations, sales/customer service, visual merchandising, while also coordinating with back office and supportive functions that all employees are trained in respective areas using efficient tools.

· Ensure timely completion of all record keeping associated with applicants, new hires, payroll, performance appraisals, salary reviews, counselling, disciplinary actions and terminations.

· Lead as an example of 3C’s leadership framework and coach store team on understanding behaviors of leadership framework of confidence, collaboration and creativity.

 

Customer Service, Brand & Product:

· Mobilize store resources, activities and processes to deliver an exceptional consumer experience ensuring outstanding execution of brand and retail operational standards.

· Act as a brand ambassador and role model of the adidas/company brand/brands & values by partnering within local communities.

· Work with the ROAM/District Manager, Retail Trainer to effectively deliver essential sales skills and product training to support new and seasonal product/concept launches.

· Create a vibrant service and sales culture, grow your team and operate in a customer-centric way to deliver sustained service and commercial performance.

 

 

KNOWLEDGE, SKILLS & ABILITIES:

 

· Strong leadership, interpersonal and communication skills.

· Strong ability to collaborate and influence across different levels and departments.

· Strong ability to understand and use financial data to make decisions and influence outcomes.

· Ability to use critical thinking and creative ways to solve problems.

· Ability to make recommendations that effectively resolve challenging situation considering consistency with standards, practices, policies, and procedures.

· Ability to respond effectively to sensitive inquiries or complaints.

· Comfortable with working in a matrix organization, dynamic retail environment.

Performance / results driven attitude, open to change and act as advocate for the ‘new’, creative and collaborative mindset.

· Open to feedback; able to keep composure in stressful situations.

· Passion for adidas brand/company brands, passion for sport.

· Proficient with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc)

 

 

QUALIFICATIONS:

 

(Minimum required education and experience):

 

· Retail experience, retail expert with demonstrated business management skills; preferably P&L ownership and team leadership experience; or Franchise business leader, or comparable business operations experience.

· Min 2 years of retail management experience.

· Leadership role in a branded organization (creating a brand experience).

· Successful leadership of a team.

· English fluent (speaking, reading, writing) and fluency in another language is highly desirable.