KTAL NBC 6 is looking for a Strategic Account Manager to join our team in Shreveport, Louisiana. The Digital Strategic Account Manager (DSAM) is a key leader in our client service team and will help maintain and grow new business by developing client-focused marketing strategies and enhanced client support. The DSAM will work in cooperation with our account executives to grow digital advertising revenue from our existing client base utilizing Nexstar’s full suite of digital products.
KTALNews.com is a market-leading local news website with opportunities to sell custom sponsorships, display, video, local news CTV and creative production services.
Nexstar Digital Marketing Services offers a full suite of products including CTV/OTT, targeted video, email, SEM, social and more with comprehensive reporting capabilities.
The Strategic Account Manager will support the achievement of team sales goals by ensuring campaigns advance client marketing goals and achieve client KPIs. The DSAM will play an active role in assisting sales managers with training account executives. The DSAM will also take a lead role in developing client case studies and success stories.
The compensation plan includes a base salary plus the opportunity to earn monthly sales commissions and a quarterly bonus with the capability to develop local, regional and multi-market business. Optional medical, dental and vision insurance after 30 days; 401k after 60 days; and PTO after 90 days of employment.
This is an exciting opportunity for an experienced candidate interested in a fun, fast-paced and challenging sales and marketing role with great earning potential. If this sounds like your ideal career, we want to meet you!
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Lead digital marketing services sales efforts focused on metrics-driven success.
Develop media strategies for growth based on overall advertiser goals/objectives.
Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy.
Evaluate KPI’s and optimize campaign performance using a data driven approach.
Educate advertisers on performance metrics, insights, and how to achieve greater results.
Train and collaborate with AEs to enhance their understanding of digital products.
Build a comprehensive collection of success stories and case studies to share with the sales team.
Assist sales management team with special projects related to digital sales
Other duties as assigned
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more.
Strong knowledge and practical application of digital media targeting capabilities and analytics.
Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format.
Solid time management skills, consistently meets deadlines.
Effective problem solving, relationship building and communication skills.
Knowledge of media plans, advertising marketplace, and key competition.
Can excel in a fast-paced, revenue-driven sales environment.
Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software.
Professional appearance is a must.
Reliable transportation, valid driver’s license and a satisfactory driving record.
EDUCATION/EXPERIENCE:
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience preferred.
Minimum five years of experience in a strategic role in advertising sales and marketing, preferably within a media or digital marketing company.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:
The DSAM must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in-office role.
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OUR COMPANY
With 200 television stations (including partner stations) in 116 markets, Nexstar Media Group, Inc. is the largest TV station operator in the country. But we are more than that. We’re also a technology company. Along with a broad range of broadcast opportunities, Nexstar staffs a growing and diversified digital media operation encompassing content management and mobile platforms, content marketing, targeted advertising products and strategic digital design and advertising operations. From newsroom to sales to operations to digital technology, joining Nexstar Nation offers unlimited opportunities for your career endeavors.
OUR VALUES
We respect our audience, customers, team members and owners. We encourage every individual’s contributions and personal growth. We honor diversity. We foster work environments that provide personal pride through job satisfaction and a balanced life. We embrace the communities in which we operate. We promote open communications, innovation, and creativity. We strive for excellence in all our endeavors. We are in the local content business, providing multiple platforms for news, entertainment, and successful marketing solutions, enriching each community we serve. Each of our television stations are local service businesses.
OPPORTUNITY
With markets ranging from small to major, Nexstar has a place for every experience level. Whether you’re just starting your broadcasting career or ready to make the leap into a larger market, Nexstar offers a broad range of opportunities. And that same market diversity allows Nexstar to give employees room to grow and progress in their careers. As your experience, ability, talent, and ambition grows, so too will your options within Nexstar Nation.
Apply via: https://nexstar.wd5.myworkdayjobs.com/nexstar