If you are a competitive and passionate sales leader, the Nexstar Media Inc. duopoly of WGNO (ABC) and WNOL (CW) in New Orleans is searching for a highly motivated and experienced Strategic Digital Account Manager with a proven track record of success. This position is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

 

Responsibilities:

Serve as the sales digital marketing lead driving revenue from digital marketing services for clients across all channels – streaming, mobile, tablet and webResponsible for delivering and marketing a powerful suite of local digital marketing products and services that help local businesses grow successfullyLead digital marketing services sales efforts focused on metrics-driven successDevelop media strategies for growth based on overall advertiser goals/objectivesPerform in-depth data analysis to deliver actionable insights and recommendations that influence short term / long term digital media strategy Evaluate KPIs and optimize campaign performance using a data driven approachEducate advertisers on performance metrics, insights, and how to achieve greater resultsTrain and collaborate with AEs to enhance their understanding of digital productsDevelop local sales strategies in major industry verticals (auto, medical, legal, recruitment) with clear goals and measurable objectives that can be tied to revenue growthEstablish, maintain and grow relationships with advertisers and agencies Promote and present opportunities that emphasize the benefits and value of Nexstar Media Inc. to potential clients in the marketplaceConsistently communicate with clients on all business activityUtilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs Expert solution mapping of client needs to digital marketing solutionsMeet and exceed performance management targets for account activity and revenue generationServe as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectivesEstablish key relationships within the local business community to effectively build and maintain ad revenue vs. budget

Requirements & Skills:

BA or BS in Business, Marketing or Advertising preferred     3+ years of digital media sales as well as market and competitive experience in the New Orleans DMA preferredSignificant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy, etc.Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environmentEffective communication and client presentation skillsAbility to interact with high-level decision makersAbility to sell through consultative sales experienceAbility to sell a vast array of productsExcellent follow-up, strong organizational skills and attention to detailProven ability to meet and exceed sales goals and secure revenue goalsInterest and passion for digital trends and how they relate to the media/broadcast industryStrategic thinker with strong ability to translate complex ideas into concise and compelling sales narrativesResourceful, self-motivated and a skillful multitaskerProficiency in Excel, PowerPoint, Canva and ability to become proficient on in-house sales systemsValid driver’s license with an acceptable driving record

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