Strategic Key Account, GSKA-BGC
lazada
The role
Commercial Key/Strategic Account Managers are expected to:
- Be the main point of contact for their managed accounts
- Help develop and foster relationships with our brands/sellers, help them meet their goals/objectives while also taking into consideration the platform's priorities
- Manage their portfolio, helping ensure sellers meet baseline target, and achieve stable and sustainable growth
- Work with the seller and make strategic recommendations matched with how their store is trending (touching on assortment, investments, activations)
- Look at category trends, recommend best practices
- Manage the seller's expectations to be at par with what similar sellers are investing (both in driving traffic and promotions)
- Work with different functional teams to maximize the tools available for their seller (depending on what will go well with their category and customer behavior)
Key Tasks & Responsibilities
- Establishing strong relations with sellers/brands and supporting their performance, as their main contact point
- Identifying key assortment opportunities, building sales team priority plan to assist for execution
- Supporting product and content creation process to increase assortment live
- Planning and maintaining constant stock availability
- Ensuring ambitious revenue growth
- Coaching sellers/brands on competitive pricing and promo tools
- Suggesting promotions to sellers/brands, selling marketing services, organizing these campaigns internally
- Building monthly marketing plan, determining which products/subcategories will be promoted on website and through all marketing channels (newsletters, Facebook, and display etc.)
- Developing strong analytics to evaluate daily/weekly/monthly performance and optimizing further marketing, pricing and product selection
Commercial Key/Strategic Account Managers are expected to:
- Be the main point of contact for their managed accounts
- Help develop and foster relationships with our brands/sellers, help them meet their goals/objectives while also taking into consideration the platform's priorities
- Manage their portfolio, helping ensure sellers meet baseline target, and achieve stable and sustainable growth
- Work with the seller and make strategic recommendations matched with how their store is trending (touching on assortment, investments, activations)
- Look at category trends, recommend best practices
- Manage the seller's expectations to be at par with what similar sellers are investing (both in driving traffic and promotions)
- Work with different functional teams to maximize the tools available for their seller (depending on what will go well with their category and customer behavior)
Key Tasks & Responsibilities
- Establishing strong relations with sellers/brands and supporting their performance, as their main contact point
- Identifying key assortment opportunities, building sales team priority plan to assist for execution
- Supporting product and content creation process to increase assortment live
- Planning and maintaining constant stock availability
- Ensuring ambitious revenue growth
- Coaching sellers/brands on competitive pricing and promo tools
- Suggesting promotions to sellers/brands, selling marketing services, organizing these campaigns internally
- Building monthly marketing plan, determining which products/subcategories will be promoted on website and through all marketing channels (newsletters, Facebook, and display etc.)
- Developing strong analytics to evaluate daily/weekly/monthly performance and optimizing further marketing, pricing and product selection
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