**Job Description:** **About ITW:** ITW is a Fortune 250 diversified global manufacturer of specialized industrial equipment, consumables, and related service businesses. ITW Construction Products is one of seven business segments providing fastening systems for the residential, commercial and renovation sectors with global revenues of approx. 1.8 billion dollars. Our key brands include Paslode, SPIT, NKT Fasteners, Adjufix, Cullen and Gang Nail. **Position Summary:** As Strategic Marketing and Innovation Manager, you will lead the Marketing and Innovation team of the Concrete Business Unit, and you will be responsible for defining our Marketing and Brand Awareness strategy, as well as leading our Customer-Back Innovation (CBI) process to ensure delivery of above-market organic growth by identifying the best opportunities in the market and consequently engineer a set of differentiated solutions to allow our business to reach full potential. **Primary responsibilities:** + Define our overall marketing strategy, including digital, and cascade it to the team being sure that everyone is aligned and engaged, supporting sales initiatives and performance + Define our strategy for all CBI projects, manage all 80 projects and the relationships with the key stakeholders + Ensure that the CBI process is a consequence of the main pain points identified in the market to provide solutions to our end-users + Define our CBI yield YoY, ensuring design and delivery of our path to full potential + Analyse market data, consumer behaviour, and campaign performance to continuously optimise marketing strategies + Create and manage the marketing budget, optimizing resources among the process + Provide the right tools to the team to have efficient and effective execution of all strategies, challenge the current process to ensure performance + Structure and standardise all the processes in the Marketing and Innovation area, balancing corporate guidelines with specific business needs + Provide stimulus to the team to find new opportunities, directly understand and analyse new markets/ applications, study and anticipate the evolution of the current markets + Collaborate with segment leaders to define the AP and LRP strategy for the segments defining how to support growth + Collaborate with other marketing, CBI, and engineering leaders across the platform, representing the business unit in CBI discussions + Role model for ITW values: Integrity, Respect, Trust, Shared Risk and Simplicity **Experience and skills:** + Excellent people management skills and proven track record to motivate and engage team members through changes + Ability to see beyond the first obstacles and to recognize where new opportunities really are + Ability to analyse and interpret data to make strategic decisions based on results + Creative, proactive, and solution-oriented mindset + Customer First approach and Aggressive Growth Mindset in everything you do + Strong Project Management and Communication skills in multidisciplinary teams + Experience from working in an international environment (English at professional level). + Prepared to travel as required