Strategic Marketing Leader
Corteva Agriscience
**Overview:**
The Strategic Marketing Leader will lead and drive the growth for Fruits & Vegetables business in Crop Protection. The role involves both high-level strategy and execution of marketing plans to drive growth, brand awareness, customer engagement, and profitability.
**Responsibilities:**
+ Develop and implement comprehensive marketing strategies that align with the company’s overall business objectives. Drive Long term strategic growth for the portfolio.
+ Monitor and evaluate the performance of marketing campaigns, adjusting strategies as necessary to meet objectives.
+ Access mega trends, technology disruption & build interventions for future growth.
+ Off patent strategy/management. Large asset management
+ Build & Drive portfolio/Crop strategy.
+ Portfolio gap Fulfilment through strategic ties ups
+ Portfolio renewal & Portfolio life cycle management
+ Integrated pricing strategy
+ Cross functional collaboration for growth of portfolios across value chain
+ Market-focused strategy design and execution to increase F&V market penetration in segments with strong CTVA portfolio (i.e co-marketing, bundling, cross promotion, strategic addition of biologicals)
+ Seek adjacent partnerships to support further market promotion and penetration of the CTVA portfolio (i.e Food Chain, seed companies, co-marketing)
+ Strategic initiative, Team Management
+ Taking functional guidance from Regional Marketing, ensure that cross-functional collaboration is happening at the Regional and CU level to support country launch preparations while strengthening and enabling the overall launch process.
+ Support CU efforts in building competency (effectiveness, bench-strengths, competitiveness) in Marketing and New Commercialization to ensure successful launches.
**Education & Experience:**
+ Master’s degree in business/Agribusiness
+ Minimum 12-15 years of experience in Marketing focused on brand & portfolio management in agribusiness or related industries that connect with end-users; minimum 10 years of leading either Marketing or Sales function.
+ Robust experience in driving strategic efforts that delivered sustained growth through holistic Marketing & Execution Plans
+ Team management skills-handled a team
+ Has directly handled end-to-end process of product launches.
+ A confident speaker; able to articulate messages well in small to medium size groups
+ Solid experience in driving strategic efforts that delivered sustained growth through holistic Marketing & Execution Plans
+ High level of comfort in leading a team either through direct, matrix or a cross-functional team working on a project
+ Has directly handled end-to-end process of product launches
Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:Accessibility Page for Contact Information
For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster. To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.
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