Strategic Marketing Manager - Permanent - Wilmington, Delaware

Proclinical is seeking a Strategic Marketing Manager to join a Medical Devices company. In this role, you will be responsible for establishing and implementing strategic growth plans across the global organization, focusing on the Advanced Materials and Chemicals (AMC) end-market segment.

Primary Responsibilities:

The successful candidate will work closely with various teams, including Research, Product Management, Marketing, and Sales, to drive new product development and commercialization activities.

Skills & Requirements:

Degree in Technology or Business field; advanced degrees in Chemical Engineering or Materials Science preferred.Experience in the Advanced Materials & Chemicals environment.Familiarity with thermal analysis, rheology, or related analytical equipment is desirable.Strong strategic thinking and planning skills.Excellent analytical and data interpretation skills.Ability to influence at the executive level and within peer groups.Effective interpersonal, collaboration, and networking skills.Advocate for change management.

The Strategic Marketing Manager's responsibilities will be:

Formulate strategic growth plans based on market knowledge, industry trends, and competitive landscape.Lead Voice-of-Customer (VOC) interviews and synthesize actionable insights for research, product roadmap, and marketing campaigns.Perform macro market assessments, quantify market size, and estimate growth rates.Identify Key Opinion Leaders (KOLs) to establish and maintain scientific thought leadership.Identify potential commercial relationships and business development opportunities.Prioritize and articulate customer needs for research and development projects.Assess market opportunities for new projects based on trends, VOC, and competitive landscape.Develop marketing campaign strategies in collaboration with the Marketing team.Collaborate with Global and Regional Applications teams to develop/update marketing collateral.Support Product Management and Marketing teams in the commercialization of new products.Assist Sales teams in business planning and key account customer engagement.

If you are having difficulty in applying or if you have any questions, please contact Kate Dorsey at k.dorsey@proclinical.com

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.

Proclinical Staffing is an equal opportunity employer.