Frisco, TX
70 days ago
Strategic Promotional Planning Manager

Strategic Promotional Planning Manager (Revenue Growth Management)

As the Strategic Promotional Planning Manager you will directly support the Drug & Dollar Sales team. You will be responsible for partnering with Sales Leadership to develop the strategies and plans necessary to meet the organization’s revenue growth deliverables for your area of responsibility. Your main focus will be working with the enterprise’s data sources and trade solutions to harvest insight and influence the pricing and promotional actions needed to drive business results while adhering to the commercial strategy and acting coherently within the marketplace. This will require both exceptional analytical skills and strong collaboration with other functions including Sales and Finance.

What you will do:

Creation of the customer/channel topline plan for beverages and appliances

Assists with the development of 52 week price/package/promotional plan to achieve revenue and volume goalsEvaluation of customer specific sources of growth

In Year Topline Management & Execution

Responsible for developing and evolving customer revenue forecast (volume, price, trade) and managing to approved budgetEvaluation of Joint Business Plan (JBP) metrics with Customer (e.g. revenue, customer margin, share) Accountable for team performance management routines measuring topline Key Performance Indicators (KPIs) and performance vs plan drivers

Identify and leverage customer specific insights to deliver optimized trade promotions

Evaluation of promotional effectiveness for customer activities (Return On Investment (ROI), Household (HH) penetration), Volume liftProvide a linkage from sales team to headquarter RGM team to ensure delivery of thought leadership & analytical acumen to account team

Total Rewards

Benefits:

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated

Requirements

What you must have:

Bachelor’s degree and 5 years of experience in analytics, finance, sales, marketing or related fieldPrefer experience in a “Fortune 500” company, or in the Consumer Packaged Goods, Beverage, Small Appliance or related industriesAbility to work across multiple data sources to provide a holistic perspectiveAbility to think systemically & lead complex processesSelf-motivated and detail oriented with the ability to perform well in a fast-paced and changing environmentAbility to influence decision making across multiple levels and functions of an organization to drive resultsAdvanced Proficiency in Microsoft applications (Excel & PowerPoint)

 

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Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it! 
 
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? 
 
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop.  We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
 
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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