The Strategy Lead's role is to spearhead Marcom and cross-marketing initiatives by leading a team of strategists and data scientists for Apple in Greater China. You will be integral in working closely with the GC Marcom Leadership, Product Marketing, PR, Retail, and Sales team to identify and address Apple’s critical challenges and opportunities in the region. You will partner with the Worldwide Strategy team based in Cupertino to provide market insights, knowledge, and inspiration to some of the best creative talent in the world and champion the best multichannel work that only Apple can and should deliver. The role of any Strategic Planner at Apple is not to invent truths but to uncover truths, turn them into insights, and help communicate them in the simplest, most inspiring, and most engaging ways possible. Strategy is sacrifice, and we need someone who can look at a complex market landscape and confidently separate what we should do from what we could do.